Startup CPG Newswire:
Plant Up Enters the U.S. Snack Market with Sam’s Club Trial Across 154 Locations

PRESS RELEASE — NEWS PROVIDED BY Aamir Malkani for Plant Up

TORONTO, ON (FEBRUARY 2026) — Plant Up, the Toronto-based snack brand known for its high-protein, better-for-you offerings, has announced its official entry into the United States with a retail trial in 154 Sam’s Club locations across 11 states.

This launch marks Plant Up’s first U.S. retail presence and builds on the brand’s foundation in Canada, where it has expanded to more than 1,000 stores nationwide. U.S. shoppers will be introduced to Plant Up through its Garlic Parmesan Protein Puffs, reflecting the brand’s focus on delivering flavour-forward snacks with functional nutrition.

Plant Up has grown by staying close to consumers, refining its products through in-store sampling, consumer shows, and direct feedback across Canadian markets. That hands-on approach has shaped a snack designed to fit naturally into everyday routines, appealing to families, active consumers, and those looking for satisfying alternatives within the evolving snack category.

“We’ve spent the last three years building Plant Up across Canada,” said Aamir Malkani, Founder of Plant Up. “This Sam’s Club launch is about taking everything we’ve learned about flavour, function, and what consumers actually want and putting it to the test in the U.S. market.”

Made with fava beans as its primary ingredient, Plant Up’s protein puffs are baked, never fried, and offer a balanced nutritional profile without sacrificing taste. Each serving delivers 8 grams of protein and 3 grams of fibre, and the product is non-GMO and gluten-free.

U.S. Trial Overview

Retail Footprint: 154 Sam’s Club locations across Texas, California, Georgia, North Carolina, Colorado, Alabama, Arkansas, Indiana, Kentucky, Ohio, and Tennessee

Product Highlights: 8g protein and 3g fiber per serving; baked, non-GMO, gluten-free, and made with fava beans

Consumer Sampling: Nationwide in-store sampling on February 7, 2026

The 30-day retail trial will help assess Plant Up’s performance in the U.S. market and inform future expansion opportunities.

For store locations and additional information, visit:
https://plantup.ca/pages/sams-club-store-locator

About Plant Up

Plant Up is a Toronto-based snack brand on a mission to make better-for-you snacking more accessible, without compromising on taste. Founded with a focus on clean ingredients and bold flavours, Plant Up creates high-protein, plant-based snacks designed for modern, on-the-go consumers.

Plant Up makes light, crunchy protein puffs made from fava beans, offering a satisfying alternative to traditional chips. The brand combines functional nutrition with indulgent flavours, appealing to both health-conscious shoppers and everyday snackers.

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