Startup CPG Newswire:
Oval Coffee Roasters Expands into Earth Fare with Women-Produced, Natural-Process & Half-Caffeinated Blends

PRESS RELEASE — NEWS PROVIDED BY Andrew Itzkowitz for Oval Coffee Roasters

NEW YORK, NY (JANAURY 2026) — Oval Coffee Roasters, a New York City–based specialty coffee company, today announced a February 2026 launch at Earth Fare markets across six Southeast states. The rollout introduces Oval’s full retail lineup, including whole bean coffees and single-serve pour-over drip bags, expanding access to the brand’s intentionally designed approach to specialty coffee.

Available at Earth Fare stores and via Instacart, the assortment introduces consumers to coffees designed to fit naturally into daily routines while offering a clear step up from conventional brands. Across both whole bean and single-serve formats, the lineup reflects Oval’s focus on intentional sourcing, balanced roasting, and consistent results whether brewed at home, at the office, or on the go.

Oval Coffee Roasters designs its coffees around how people actually enjoy coffee. Rather than relying on specialty coffee insider terminology, the brand emphasizes clear sourcing choices, thoughtful roasting, and blends built for repeatability and flavor. The result is specialty coffee that feels approachable and relatable, paired with modern design that fits seamlessly into today’s kitchens and workplaces without compromising on quality, craft, or aesthetics.

“We build coffees with clarity and consistency so customers can make confident choices and come back to them day after day,” said Christopher Alspach, Co-Founder and Director of Coffee at Oval Coffee Roasters. “Earth Fare gives us the opportunity to introduce Southeast shoppers to specialty coffee in a way that feels accessible, supports switching from both conventional and established specialty brands, and does so at meaningful scale while staying true to how the coffee is sourced and roasted.”

Oval Coffee Roasters’ core blends, available as whole bean coffees and single-serve pour-over drip bags, will be available at Earth Fare beginning February 2026.

About Oval Coffee Roasters

Oval Coffee Roasters is a New York City–based specialty coffee company roasting in the Hunts Point neighborhood of The Bronx. Founded with a focus on clarity, balance, and repeatability, the company designs coffees that fit naturally into everyday routines while delivering consistent flavor across brew methods. Oval works closely with importers whose portfolios emphasize quality, consistency, and strong social and ethical standards. All coffees are personally developed and roasted by Co-Founder and Director of Coffee Christopher Alspach, reflecting Oval’s commitment to balance, versatility, and dependable results whether brewed at home, in the office, or on the go.

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