Startup CPG Newswire:
Mudita Earth Becomes First Skincare Line for Melanin-Rich Skin at Natural Grocers, Launching This November

PRESS RELEASE — NEWS PROVIDED BY Pooja Chopra for Mudita Earth

Bay Area, CA (2024) — Mudita Earth, a brand focused on clean skincare for melanin-rich skin, is proud to announce the launch of its entire product line in all 169 Natural Grocers by Vitamin Cottage locations nationwide this November. This marks the first time that Natural Grocers will carry a skincare line dedicated specifically to the needs of melanin-rich skin, underscoring the retailer’s commitment to diversity and inclusivity.

Mudita Earth’s range of dermatologist-tested and founder-formulated products includes luxurious cleansers, deeply hydrating moisturizers, and targeted serum treatments. Existing best sellers like the Bamboo Exfoliating Cleanser are carefully crafted to not only enhance and protect melanin-rich skin but also to deliver an affordable daily ritual. Each product is ethically produced with low-waste practice and without PEGs, silicones, phthalates, or artificial colors or fragrance, ensuring that they are as good for your skin as they are for the planet.

“We are thrilled to partner with Natural Grocers to bring our unique skincare solutions to a wider audience,” said Pooja Chopra, Co-founder and CEO of Mudita Earth. “Our products are designed with the specific needs of melanin-rich skin in mind, and this launch represents a significant step forward in making high-quality, inclusive skincare accessible to more people. Natural Grocers’ commitment to diversity and ethical standards makes this collaboration a natural fit. We’re also excited to be launching a new product at the same time, a luxurious evening treatment: Skin Renewing Facial Oil, made with 1% Bakuchiol, Prickly Pear, and Chia Seed.”

The Mudita Earth product line will be available in all Natural Grocers locations starting November 1st. Customers can expect to find skincare products that not only smell good and feel good but are also made with integrity and a deep respect for both people and the planet.

Natural Grocers is known for its strict quality standards, and the introduction of Mudita Earth’s line reflects the retailer’s ongoing efforts to diversify its product offerings and support brands that prioritize both inclusivity and sustainability.

For more information about Mudita Earth and its skincare offerings, visit https://www.muditaearth.com or follow the brand on Instagram @mudita_earth.

About Mudita Earth

Mudita Earth is a mission-driven skincare brand dedicated to creating products that cater to the unique needs of melanin-rich skin. With a commitment to ethical production, environmental stewardship, and inclusive beauty, Mudita Earth is on a mission to make high-quality skincare accessible to everyone.

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