Startup CPG Newswire:
Mavericks Snacks Partners with Paramount Pictures for ‘Transformers One’ Film Release

PRESS RELEASE — NEWS PROVIDED BY Melissa Ader for Mavericks Snacks

SANTA MONICA, CA (2024) –  Teaming up with Paramount Pictures, Mavericks will promote the latest installment of the Transformers series, Transformers One – scheduled for theatrical release on Friday, September 20.

Leading up to the film’s release, Mavericks will be bringing the partnership to life via their “Snack Like a Hero” campaign at Whole Foods Market and on Amazon.com:
• Co-branded ‘Transformers One’ packaging for all their snacks
• National sweepstakes on social media
• Targeted digital ads
• Two road show-style, immersive events (in Austin, Texas and in Miami, Florida) featuring movie ticket giveaways, Transformers swag, and complimentary Mavericks Snacks

“We like to make grocery shopping a unique experience – something people look forward to as a highlight in their weekly routine,” says Jennifer Mandanici, Store Support Merchant for Whole Foods Market. “Through the Mavericks and the Transformers partnership, they’re bringing big-screen energy to the aisles of our stores.”

“As a rapidly growing brand, we’re thrilled to join forces with such an incredible franchise,” says Garrison Jones, President of Mavericks. “We’re all about creating meaningful family moments through snacking, and where better to do that than at the movies?”

Recently named one of Parents Magazine’s “Best Snacks For Kids,” Mavericks is quickly becoming a household name for families seeking high quality, non-GMO Project Verified options.

About Mavericks

In 2019, Livio Bisterzo, CEO of Green Park Brands, founded Mavericks Snacks after recognizing a lack of family-first, better-for-you choices within the snacking landscape. The team at Mavericks has officially ditched the ‘cookie cutter’ – putting a new-school spin on old school classics – but this time, junk-free. Their plant-based, lower-in-sugar cookies were made with families in mind, encouraging indulgence (guilt-free) with crave-worthy flavors and feel-good ingredients. Mavericks operates as a Green Park Brands business, a holding company established in 2015 to create, operate and accelerate high growth emerging consumer brands.

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