Vol. 127 - NO. 39

Blog Startup CPG

SINCE 2019

Startup CPG Newswire:
Wild Orchard, the World’s First Regenerative Organic Certified® Licensed Tea Brand, Launches in Wegmans Food Markets

PRESS RELEASE — NEWS PROVIDED BY Michael D. Ham for Wild Orchard

Westchester, New York (August 19, 2024)Wild Orchard Tea Company, a pioneer in regenerative organic tea production, is thrilled to announce the launch of its products in Wegmans Food Markets. Beginning this month, three premium Wild Orchard teas will be available across 90 Wegmans locations in the Northeast.

Shoppers will find Wild Orchard’s Regenerative Organic Certified® Everyday Green Tea, Everyday Black Tea, and Cinnamon Black Tea Bag on the shelves. These offerings highlight the company’s commitment to regenerative organic farming and environmentally conscious products.

“Wild Orchard shares similar values to Wegmans, from their commitment to sustainability to creating some of the best tasting teas we’ve ever tried. We’re excited to bring these incredible products into our stores for our customers to enjoy!” said Kristy Nudo, Category Merchant at Wegmans Food Markets.

A Commitment to Health and Sustainability

The company’s teas are sourced solely from their regenerative organic farm on Jeju Island, South Korea, which has been USDA organic certified since 2007 and became the world’s first Regenerative Organic Certified® tea farm in 2022. “Our teas are grown in harmony with nature on a volcanic island, free from synthetic chemicals and additives, resulting in rich, aromatic teas packed with antioxidants,” said Michael Don Ham, President of Wild Orchard.

Sustainability at the Core

Beyond just their products, Wild Orchard uses plant-based tea bags and environmentally friendly packaging that is compostable and recyclable. By offering single-source teas, Wild Orchard fosters transparency and sustainability from farm to cup.

Championing Regenerative Organic Farming

Wild Orchard stands alongside brands committed to regenerative farming, aiming to improve the health of people and the planet. Their adherence to the Regenerative Organic Certified® standard highlights their dedication to soil health, animal welfare, and fair treatment of farmworkers. As leaders in regenerative organic agriculture within the tea industry, Wild Orchard inspires others to adopt sustainable practices.

“We are delighted to see Wild Orchard Tea among other Regenerative Organic Certified® products at Wegmans, advancing this critical movement,” said Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance. “Wild Orchard’s approach—cultivating tea as close to its natural state as possible—embodies the principles of regenerative organic agriculture, offering a meaningful response to the climate crisis.”

About Wild Orchard

Wild Orchard Tea Company, founded in 2020, is dedicated to delivering the finest regenerative organic teas to the world. Located on a 1,000-acre farm on Jeju Island, South Korea, Wild Orchard’s teas are nurtured by the island’s volcanic soil, ocean mist, and subtropical climate. With operations in Westchester, New York, Wild Orchard’s teas have earned 23 international awards for their exceptional aroma and taste and are available at select retailers, Michelin-rated restaurants, and cafés around the globe.

For more information about Wild Orchard, visit wildorchard.com or contact info@wildorchard.com

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

All Comments