Startup CPG Newswire:
LOO Celebrates Official Launch and Retail Debut in New York

PRESS RELEASE — NEWS PROVIDED BY Woo Pailet  for LOO

NEW YORK, NY (2024) – LOO, a 100% plant-based flushable wipes brand, is proud to announce its official launch and first retail debut in New York City. Unveiling two products: Agave, featuring a fresh and subtle blend of cucumber and agave scents, and Classic, a fragrance-free and hypoallergenic option.

Available in select stores today: Happier Grocery in Soho and Pop Up Grocer in West Village. Nationwide availability begins on August 13, 2024, through loowipes.com.

“We’re so incredibly excited for folks to see and experience LOO,” said Woo Pailet, Co-Founder of LOO. “Wipes are incredibly convenient, but the toll on the environment is pretty shocking. Most wipes contain plastic and it takes over 100 years for it to break down in a landfill, ultimately turning into microplastics. Our goal is to bring a sustainable solution that looks beautiful in your home.”

For more information about LOO and where to find them, please visit www.loowipes.com or follow on social media @loowipes for the latest updates.

About LOO

Introducing LOO, premium flushable wipes that are as gentle on the skin as they are on the planet. Feel the difference with their soft, 100% plant-based, pH balanced, wipes that are free of parabens, toxins, and dyes. The bonus? The packaging is 100% recyclable and was thoughtfully designed to be disassembled when finished. This is hygiene you won’t want to hide.

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