Startup CPG Newswire:
Lexington Bakes Wins Two Good Housekeeping 2025 Snack Awards

PRESS RELEASE — NEWS PROVIDED BY Emily Scorgie for LEXINGTON BAKES

LOS ANGELES, CA (JULY 2025) – LEXINGTON BAKES (LXB) announced today that not one, but two of its signature treats— Maple Brown Butter Chilled Oat Bar and Hazelnut Crunch Brownie—have been named winners in Good Housekeeping’s 2025 Snack Awards. The full list of awards can be found on goodhousekeeping.com/snacks2025.

Inspired by British Flapjacks and made with sprouted oats, LEXINGTON BAKES Maple Brown Butter Chilled Oat Bar, launched March 2025, is unlike any other oat bar in the states; made with No Refined Sugar and 100% Organic Ingredients free from Gluten, Egg, Nuts, Soy, Corn, Gums & Seed Oils. With 4g of protein, 4g of fiber, and only 7g of added sugar, it is a perfect treat to start (and end) your day with good taste.

LEXINGTON BAKES Hazelnut Crunch Brownie is a seductively rich and velvety, gluten and grain free treat inspired by nostalgic Italian Gianduja (cocoa hazelnut spread). Versatile for every brownie lover, this brownie is best enjoyed chilled for a firm and fudgy texture, at room temperature for a delicate cake-like texture, or warmed up, served with ice cream for a melty lava-cake-esce experience.

To find the best snacks on the market, the Good Housekeeping Institute’s registered dietitians and culinary experts rigorously analyzed the ingredient lists, nutrition facts labels, packaging claims and flavor profiles of hundreds of submissions. Next, more than 1,000 consumer testers tried the snacks to share feedback on taste and provide additional real-life analysis. Winners were selected based on innovations in the food space that taste great and meet nutritional criteria, such as caps on per-serving calories, sugar and sodium.

“The ingredients are top-notch, and the hazelnut pieces in the brownie added a perfect bit of crunch to the soft bite,” said one Good Housekeeping taste tester. “The flavor is on point, sweet without being too sweet and just the right amount of chocolate,” another person commented. And one described the oat bar as the “perfect combination of sweet and savory flavors.”

Both award-winning treats reflect LXB’s unwavering commitment to Radical Ingredient Transparency®—listing specific ingredient brand partners on pack to provide unprecedented traceability, and No Naughty Ingredients®—meaning no artificial sweeteners, flavors, preservatives and dyes, hydrogenated oils, and more.

“As a self-taught chef and bootstrapped founder, this feels a little surreal. Having two of my recipes selected by the registered dietitians and culinary experts at the Good Housekeeping Institute is an honor beyond words. I’m grateful and hopeful for this recognition to connect us with more like-minded people who are seeking better options for indulgent and nutritious snacks.” -Lex Evan / Founder, CEO & Chef of LEXINGTON BAKES

About LEXINGTON BAKES

Founded in 2022, LEXINGTON BAKES is Like No Other Dessert in the World®. Their organic & fair trade indulgent treats are made with No Naughty Ingredients® and a guiding principle of Radical Ingredient Transparency® to empower consumers, improve equitability, and inspire radical change in the food industry. LEXINGTON BAKES has quickly grown into an emerging CPG brand known for extraordinary treats with unrivaled experience, taste, and ethics. LEXINGTON BAKES can be found in select retailers nationwide as well as on Amazon and lexingtonbakes.com.

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