Startup CPG Newswire:
Introducing Kailo: An Actually Good Protein Bar

PRESS RELEASE — NEWS PROVIDED BY Sri Kalapala for Kailo

CHICAGO, IL (2025) – Say hello to Kailo, the snack bar with nostalgic flavors and zero B.S. Kailo is made for people who want real, wholesome ingredients.

Founded by Sri Kalapala, a snack lover turned founder, Kailo was born from a frustration of seeing endless protein bars claiming to be healthy but packed with artificial fillers. Kailo isn’t just another protein bar; it’s a rebellion against boring, fake-ingredient-filled nutrition. Each bar features organic, recognizable ingredients, zero added sugar, 14 grams of plant-based protein, and unique flavors.

“With Kailo, we’re proving that clean eating doesn’t have to be complicated or full of compromises,” said Sri Kalapala, Founder & CEO. “Kailo isn’t about following trends – it’s about getting back to what food should be: simple, delicious and something you feel good about eating.”

What sets Kailo apart:
No B.S. Ingredients – You don’t have to Google anything in a Kailo bar
Naturally Sweet – Sweetened naturally with dates, not artificial nonsense
Packed With Plant-Based Protein – There’s 14g+ protein in each bar
Unique Flavors – Inspired by nostalgic favorites that make healthy eating feel like a treat (Hello PB&J!)

Kailo bars will launch in three crave-worthy flavors:
Peanut Butter & Jelly – Your childhood lunchbox, grown up and cleaned up
Cacao Walnut – Rich, chocolatey goodness with a satisfying crunch
Oatmeal Chai – Cozy vibes in a protein bar

What started in 2018 as a homemade passion project, with Kalapala crafting bars for family and friends, has transformed into a mission to make clean eating effortless and enjoyable. After years of perfecting the recipe and seeing firsthand how much people loved them, Sri is finally sharing Kailo with the world.

“We’re not just selling a bar,” Kalapala states. “We’re spreading a philosophy that eating well can and should feel good.”

Kailo will be available for purchase at kailobar.com and later this month at select retailers, including Foxtrot & Fairgrounds Cafe.

About Kailo

Kailo is a protein bar crafted for those who value real ingredients—no fillers and no artificial additives. Founded by entrepreneur Sri Kalapala, Kailo was born from a simple idea: better snacks should be truly good for you —and also good for your taste buds. For years, Sri was creating small batches of his bars for friends & family before he deciding to scale and offer them to masses. Made with high-quality organic ingredients (that you’ll recognize), no added sugar, and 14g of plant-based protein, Kailo bars make clean eating effortless and enjoyable, because nourishing your body should feel good. Learn more at kailobar.com or follow us on Instagram @Kailo_Bar.

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