Startup CPG Newswire:
Hook & Arrow X Jaju Pierogi: Launch Polish Style Mustard

PRESS RELEASE — NEWS PROVIDED BY Henry Dziekan for Hook & Arrow

BRANFORD, CT (DECEMBER 2025) — Hook & Arrow, the Branford, CT-based condiment company founded by brothers Henry and Sam Dziekan, teamed up with sisters Vanessa and Casey White of Jaju Pierogi from Beverly MA, to create a Polish Style Mustard.

This mustard evokes flavors familiar to Polish families with its bold spice and an extra dose of horseradish to complement the traditional mustard flavor. This coarse ground mustard pairs well with traditional Polish foods like kielbasa or Jaju Pierogi’s Kielbasa & Red Pepper Pierogi. But you don’t have to be Polish to enjoy Polish Style Mustard. It will take your ham sandwich to the next level or you can even use it to make a Honey Mustard dressing.

This mustard is Hook & Arrow’s first non-hot sauce product. “We originally conceived of Hook & Arrow as a condiment brand with a full lineup of products. Our early success has encouraged us to branch out into mustard. We’re thrilled to launch this collaboration with Jaju Pierogi, since they are also a sibling team from a Polish family.” said Sam Dziekan. “We are excited to share the traditional Polish flavors of our childhoods, and we hope this mustard becomes a new part of your family traditions.”

Hook & Arrow X Jaju Peirogi Polish Style Mustard is available at hookandarrow.co and jajupierogi.com.

About Hook & Arrow

Hook & Arrow is a condiment company founded by brothers Henry and Sam. What began as a backyard project has grown into a brand known for clean, bold flavors. Each sauce is made with high-quality, natural ingredients and is crafted to complement meals whether you’re at home or around the campfire.

About Jaju Pierogi
Inspired by their Grandfather’s – aka their Jaju’s – pierogi recipe, sisters Vanessa and Casey White launched their frozen pierogi business in 2016 as a labor of love. Nine years later, they have now expanded into stores nationwide, and offer a wide variety of flavors from classic potato & cheese to their more modern spicy jalapeno cheddar.

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