Startup CPG Newswire:
High Ground Elixir Elevates the NYC Functional Beverage Scene

PRESS RELEASE — NEWS PROVIDED BY Jessie Zachowski for High Ground Elixir

NEW YORK, NY (APRIL 2025) — High Ground Elixir, the adaptogenic mushroom-infused sparkling beverage redefining wellness for the modern drinker, has officially made its way from Morristown, NJ to New York City—and it’s already making waves. With adaptogens, nootropics, and a seriously refreshing flavor profile, High Ground Elixir is quickly becoming a favorite for those who want to feel good without compromise.

Now available at Spirited Away, the city’s premier non-alcoholic bottle shop; Hekate, NYC’s only sober bar and creative space; and more than 60 premium grocery stores including Westside Market, Brooklyn Fare, and Foodtown, High Ground Elixir is bringing a new kind of elevation to every aisle, bar cart, and dinner party.

“Our drinks are crafted for people who care about how they feel,” says Jessie Zachowski, founder of High Ground Elixir. “Whether you’re in it for the mood-boosting mushrooms, the brain-loving nootropics, or just want something that tastes amazing—we’ve got you.”

No crash, no compromise. Just damn good drinks.
High Ground Elixir is built on the belief that wellness should taste good. Each can delivers a blend of functional ingredients like Lion’s Mane, Reishi, L-theanine, and electrolytes—designed to lift your spirits, sharpen your focus, and take the edge off, all with no alcohol, no added sugar, no artificial anything. But let’s be clear: this isn’t a health tonic pretending to be a party guest. With bold, crisp flavors and a satisfying fizz, High Ground Elixir drinks like a celebration.

A drink for the wellness-minded, flavor-obsessed, and sober-curious alike.
High Ground Elixir was created for those who care about what they put in their bodies—and how it makes them feel. Whether it’s a post-yoga refresh, an elevated dinner pairing, or a better option for nights out, High Ground Elixir offers a new kind of ritual: one rooted in mushrooms, and nootropics. As New York continues to embrace functional ingredients and intentional living, High Ground Elixir fits right in with the rhythm of the city.

High Ground Elixir is currently available across NYC and expanding fast. To find a store near you, visit www.drinkhighground.com or follow along on Instagram @drinkhighground.

About High Ground Elixir

High Ground Elixir is an all-natural adaptogenic mushroom seltzer based in Morristown, NJ. Crafted with sustainability at the forefront, our sparkling functional beverage is here to lift your mind and replenish your body. Features mood-lifting mushrooms, stress-busting nootropics and ultra-hydrating electrolytes. Perfect for when you want a relaxing, revitalizing drink that’s as delicious as it is nourishing. These seltzers are non-GMO, vegan, and designed for environmentally conscious living: our organic mushrooms are sourced from a sustainable indoor farm in California, our cans are 100% recyclable, and we are members of 1% for the planet. Join us to Claim the High Ground!

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