Startup CPG Newswire:
B-SIDES Launches Upcycled Crunch Puffs on Amazon

PRESS RELEASE — NEWS PROVIDED BY Rachel Van Dolsen for B-SIDES

NEW YORK, NY (April 1, 2025) – B-SIDES, a snack company focused on reducing food waste through upcycled ingredients, has launched its flagship Crunch Puffs on Amazon. The move marks the brand’s first entry into nationwide e-commerce distribution, expanding access to its plant-based, allergen-friendly snacks.

Crunch Puffs are made using oats upcycled from oat milk production, a byproduct that is typically discarded at scale. Each 10-pack rescues approximately 1⁄2 lb of nutrition, saves 75 gallons of water, and avoids 2 lbs of CO2 emissions, based on internal sourcing data. In addition to upcycled oats and corn, the puffs are formulated with pea protein and clean-label ingredients, and are free from the top 9 allergens, including gluten, soy, and dairy. Each bag delivers 10 grams of complete plant-based protein, with fewer calories and lower fat than the leading brands.

The Amazon launch reflects the company’s focus on accessible, scalable sustainability in the snack aisle. B-SIDES also uses 100% home-compostable pouches from noissue and plastic-free shipping materials, including water-activated tape and PCR corrugate boxes.

“As we grow, we’re committed to building a transparent, sustainable supply chain that meets both the needs of modern consumers and the planet,” said Yousuf Ahmed, B-SIDES Founder & CEO.

For more information, visit www.enjoybsides.com or view the Amazon product listing here: https://www.amazon.com/Upcycled-Crunch-Puff-Variety-Pack/dp/B0DYR3W3FT/.

About B-SIDES

B-SIDES transforms surplus ingredients into delicious, upcycled snacks with the power to reduce food waste at scale. Sustainability informs every decision the team makes, from product development and ingredient selection to packaging and delivery.

Their plant-based, protein-packed Crunch Puffs are gluten-free, soy-free, and dairy-free—proving that responsible consumption and indulgence can go hand in hand.

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