Startup CPG Newswire:
Emerging Caffeine Gummy Brand FocusFuel Launches in GNC Stores Nationwide in Partnership with Assassin’s Creed® Shadows

PRESS RELEASE — NEWS PROVIDED BY Daniel Herz for FocusFuel

WEST PALM BEACH, FL (2025) – FocusFuel today announced its first-ever retail partnership with GNC, the global leader in wellness, to bring its game-changing caffeine gummies to 2,000 stores nationwide. As part of the U.S. rollout, FocusFuel is teaming up with Ubisoft to introduce a brand-new, GNC-exclusive Citrus Yuzu flavor inspired by the upcoming launch of Assassin’s Creed Shadows. Gamers who purchase a pack will also score a code for an in-game cosmetic item and currency pack.

“This partnership marks a major milestone for FocusFuel as we celebrate our one year anniversary,” said Daniel Herz, Co-Founder and CEO, FocusFuel. “We’re committed to providing healthy and convenient energy solutions on-the-go, and GNC is the ideal partner to help us reach consumers who prioritize wellness. Our collaboration with Ubisoft adds another layer of excitement, connecting us to the gaming community and fueling Assassin’s Creed Shadows players’ first steps into feudal Japan.”

Beginning today, FocusFuel Citrus Yuzu is available for $5.49. Each pack of six gummies – equivalent to three cups of coffee – includes a redeemable code that Assassin’s Creed Shadows players can use to pre-load an exclusive FocusFuel-inspired naginata to use when the game launches on March 20.

FocusFuel provides a portable – and tasty – option to support consumers’ on-the-go lifestyles. With a balanced blend of natural caffeine from guarana and green tea, and brain-boosting formula of Nootropics, FocusFuel is designed to optimize both physical and mental performance for sustained energy without the jitters. Plus, FocusFuel Gummies are as flavorful as they are effective with an all-natural combination of fruit juices from peach to blue razzberry lemonade.

“This partnership is an exciting step forward for GNC as we continue to redefine how wellness fits into modern lifestyles,” said Mark Butera, Vice President of Merchandising. “FocusFuel aligns with our mission to deliver innovative, high-quality products that help our customers achieve their goals, whether they’re in the gym, at work, or gaming. We’re thrilled to bring this one-of-a-kind offering to GNC stores nationwide.”

The popularity of FocusFuel gummies has continued to grow since its direct-to-consumer launch in late January 2024. The company has sold over 1.75 million gummies to-date and reached more than 40,000 customers. Top athletes, celebrities, and creators including NBA star Grant Williams, GRAMMY Award-winning Country artist Shay Mooney, gaming influencers, and many more have invested in FocusFuel. For more information or to purchase gummies, visit thefocusfuel.com.

About FocusFuel

FocusFuel is the energy brand for a generation that makes conscious choices about how they fuel their bodies and minds. Whether you’re a student, a gamer, an athlete, a working professional, or just need a pick-me-up, FocusFuel Gummies offer a convenient, healthy, and tasty way to stay productive throughout your busy day. The company is backed by NBA Power Forward Grant Williams, Country singer-songwriter Shay Mooney, popular gaming creator Kruzadar, and many more. For more information, please visit thefocusfuel.com and follow them on Instagram at https://www.instagram.com/thefocusfuel/.

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