Startup CPG Newswire:
Dr. Dee Co. Debuts New Product Range for Sensitive, Reactive Skin & Scalp

PRESS RELEASE — NEWS PROVIDED BY Jenniffer Paulson for Dr. Dee Co.

NEW YORK, NY (2025) – Allwell Greens, a New York-based CEA farm specializing in heritage Asian greens, is launching its line of pesticide-free leafy greens at 20 Sprouts Farmers Market locations across the Mid-Atlantic. This rollout marks the company’s first entry into a national grocery chain and introduces a new retail audience to a category of culturally significant produce not commonly found in mainstream grocery stores.

The launch features three standout products: Shanghai Bok Choy, White Bok Choy, and Yu Choy, a Flowering Mustard Green—traditional Asian vegetables thoughtfully packaged for modern convenience and everyday cooking.

This milestone reflects growing demand for greater variety in the fresh produce aisle and highlights the role of multicultural ingredients in everyday meals. Expanding into the Mid-Atlantic allows Allwell Greens to grow its footprint while introducing both familiar and lesser-known Asian greens to a broader customer base. The brand’s presence in Sprouts supports its goal of bringing culturally rooted produce into more homes by making them friendly and easy to use.

About Allwell Greens

Allwell Greens, founded by Judy Chien and John Cari, specializes in heritage Asian greens grown without the use of pesticides or herbicides. Its lineup—including bok choy, yu choy, and other leafy varieties—is sustainably cultivated and neatly arranged in clamshell packaging designed for freshness and ease of use. Rooted in cultural tradition and modern farming, Allwell Greens is expanding how multicultural produce is represented in the American grocery landscape.

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