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Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
Chlorophyll Water® Earns Clean Label Certification for the Third Consecutive Year

PRESS RELEASE — NEWS PROVIDED BY Matt Levine for Chlorophyll Water

BROOKLYN, NY (JUNE 2025) – First Bottled Water in the U.S. to Earn Certification Continues to Lead in Transparency and Clean Hydration

Chlorophyll Water® is proud to announce it has earned the Clean Label Project® Certification for the third consecutive year, further solidifying its commitment to clean-label wellness, ingredient transparency, and industry-leading purification standards.

Chlorophyll Water® originally made history as the first-ever bottled water in the United States to pass the Clean Label Project Certification — a rigorous, independent third-party standard testing for more than 90 environmental and industrial contaminants, including heavy metals, plasticizers, and pesticide residues.

“In my opinion, Clean Label Project Certification is the most important certification a brand can earn — because it’s not about hype or marketing, it’s about what’s actually in your product,” said Matt Levine, founder of Chlorophyll Water. “Clean Label Project provides third-party, lab-tested proof independently tested for over 90 environmental toxins, plasticizers, and pesticide residues. It’s the gold standard for brands that truly stand behind their product.”

The brand was independently tested by Ellipse Analytics, an ISO-accredited analytical chemistry lab. Chlorophyll Water® passed every benchmark — including non-detect levels of BPA, BPS, lead, cadmium, arsenic, and mercury — reaffirming its reputation for product purity and consumer trust.

“Consumers are increasingly concerned about the beverages they put into their bodies and the food they provide for themselves and their families,” said Jaclyn Bowen, MPH, MS, food safety systems engineer and Executive Director of Clean Label Project. “Being the first bottled water in the U.S. to receive this certification speaks volumes about Chlorophyll Water’s commitment to ingredient quality and purification.”

The Clean Label Project® is a nonprofit dedicated to bringing truth and transparency to consumer product labeling through data and science — helping wellness-focused consumers make informed choices based on lab testing, not marketing claims.

Chlorophyll Water® is ultra-purified water infused with chlorophyll derived from alfalfa and fortified with essential vitamins A, B12, C, and D. It’s bottled in 100% recycled plastic using CleanFlake™ label technology to ensure recyclability and reduce contamination in the recycling stream.

Now available nationwide — including Erewhon, Pavilions, Sprouts, and other wellness-focused retailers — Chlorophyll Water® continues to set the bar for clean-label, functional beverages.

For more information, visit ChlorophyllWater.com, on Amazon.com/ChlorophyllWater or @ChlorophyllWater on social media.

About Chlorophyll Water®

Chlorophyll Water® is ultra-purified, Clean Label Certified, made with 100% recycled plastic, alfalfa-based chlorophyll, and essential vitamins A, B12, C & D.

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