Startup CPG Newswire:
Ciao Pappy Launches California-Inspired Italian Marinara Sauces in Whole Foods

PRESS RELEASE — NEWS PROVIDED BY Francesca Pittaluga for Ciao Pappy

LOS ANGELES, CA  (January 2025) – Ciao Pappy, the Italifornia® pasta sauce brand, is thrilled to announce its debut at Whole Foods Market. Launching in January, all three flavors of Ciao Pappy’s small-batch marinara sauces will be available in select locations across Southern California and Las Vegas, offering customers a fresh and bold take on classic Italian flavors.

“This launch marks a significant milestone for us,” said Francesca Pittaluga, founder of Ciao Pappy. “We’re honored to partner with Whole Foods Market as our first natural grocery retailer. This collaboration is an incredible opportunity to grow and foster a meaningful connection with the retailer and their customers. We’re excited to introduce a new Italian-American story inspired by the vibrant coasts of California and Italy. We aim to breathe new life into a dated category with bold, authentic flavors crafted with quality and care—values we know Whole Foods shoppers deeply appreciate.”

Ciao Pappy’s premium sauces are made with sun-ripened California tomatoes, Italian herbs, and the finest sustainably sourced ingredients. The sauces are non-GMO verified, contain no added sugar, and are made without pastes—ensuring every jar delivers a clean and wholesome taste. Inspired by Francesca’s Italian father, “Pappy,” each sauce is crafted to bring comfort and joy to kitchen tables everywhere, whether elevating a quick weeknight meal or a special occasion.

With this launch, Ciao Pappy continues its mission to bring high-quality sauces to discerning customers. The partnership with Whole Foods Market represents a significant step forward for the growing brand.

As part of the Whole Foods Market launch, Ciao Pappy will host in-store tastings throughout the region, inviting customers to experience their bold flavors firsthand.
For more information about Ciao Pappy, visit www.ciaopappy.com or follow along on Instagram at @ciaopappy.

About Ciao Pappy

Founded by Francesca Pittaluga, Ciao Pappy makes premium Italifornia® marinara sauces are inspired by the Italian and California coasts. Our clean-label sauces expand a dated category, introduce a fresh Italian-American story, and adds an accent to your pantry staples.

About Ciao Pappy

Ciao Pappy makes premium Italifornia marinara inspired by the Italian and California coasts. Based in Los Angeles, Ciao Pappy expands a dated category, introduces a fresh Italian-American story, and adds an accent to your pantry staples.

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