Startup CPG Newswire:
All The Bitter and Zero Proof Nation Collaborate to Launch 0% ABV Cherry Coffee Blast Bitters

PRESS RELEASE — NEWS PROVIDED BY Laura Silverman and Ian Blessing for All The Bitter

CHICO, CA – December 16, 2024 – All The Bitter (ATB) proudly launches Cherry Coffee Blast, its first permanent flavor addition in two years, in collaboration with Zero Proof Nation (ZPN). This bold, handcrafted 0% ABV bitter celebrates the non-alcoholic (NA) community and supports NA-friendly bottle shops, bars, and retailers across the U.S.

Cherry Coffee Blast highlights the vibrant culture of NA beverages. The bottle features a QR code linking to ZPN’s Global Map, a curated guide to NA-friendly venues, encouraging customers to explore local establishments and plan adventures.

“This release isn’t just about a new flavor—it’s a celebration of our shared mission with Zero Proof Nation to elevate and support the non-alc community,” said Ian Blessing, ATB co-founder. “Cherry Coffee Blast is a love letter to the NA movement, and we hope it inspires people to explore the incredible venues leading the way in this space.”

A Flavor Worth Toasting
Made with organic decaf coffee from Equator Coffees, this bitters blend features Bing cherries, chicory, cocoa nibs, vanilla, and cardamom, balanced by botanicals like gentian root and wild cherry bark for gut health and adaptogenic Siberian ginseng for a caffeine-free boost. It’s perfect as an afternoon pick-me-up or an early-evening unwind.

Supporting Local Retailers
Cherry Coffee Blast won’t be sold on Amazon, reinforcing ATB’s and ZPN’s commitment to local retailers. Launching December 16, 2024, the bitters are available on ATB’s website and at select stores, including The Open Road in Pittsburgh, PA and Generation NA in Lafayette, IN.

“I always say, ‘Support Your Local Non-Alc Bottle Shop!’,” said Laura Silverman, ZPN founder. “This collaboration makes it easier than ever—scanning the ZPN map QR code lets you discover new NA-friendly spots and shop small. I’m so proud of this partnership with All the Bitter because it champions NA-friendly small businesses (including our own!) and sparks a sense of adventure—empowering you to discover your next favorite spot!”

Designed to Stand Out
The bottle’s vibrant, 90s-inspired label was created by Michael Wilson of Coppergate Design, drawing inspiration from ZPN’s bold aesthetic. Millennials—the largest demographic for NA beverages—will be drawn to its playful design, ensuring Cherry Coffee Blast stands out on shelves.

NA Movement Momentum
With Dry January growing annually, Cherry Coffee Blast is the ideal addition to sparkling water. This new flavor will debut at events like Mindful Drinking Fest in D.C., Dry Vibes in Philly, and Spirited Away in NYC.

ATB is also thrilled to announce the opening of its tasting room and NA bottle shop in Chico, California, this January, offering customers an inside look at Cherry Coffee Blast’s creation and the growing world of NA beverages.

About All The Bitter

All The Bitter, founded by former French Laundry sommeliers Carly and Ian Blessing, crafts 0% ABV cocktail bitters with a focus on flavor, gut health, and community. Their award-winning products have been featured in top venues like Trick Dog and Death & Co.

Zero Proof Nation, founded by Laura Silverman, is dedicated to elevating the stories behind NA beverages and fostering authentic community around the zero-proof lifestyle. Laura’s ZPN Global Map is a go-to resource for discovering NA-friendly establishments across the globe.

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