Startup CPG Newswire:
Nurtured with Nature Receives First Ever Non-Ultra-Processed Food Verification from WISEcode™

PRESS RELEASE — NEWS PROVIDED BY “Ani Widham
“ for Nurtured with Nature

OLD GREENWICH, CT (FEBRUARY 2026) – Nurtured with Nature’s flagship four ingredient frozen pancakes are the first consumer packaged goods to be verified as non-ultra-processed by WISEcode™. This verification signifies that the products are made without the industrial additives or heavy processing methods commonly found in ultra-processed foods (UPF).

Nurtured with Nature pancakes use simple, recognizable ingredients. WISEcode, a food intelligence company, verifies this through ingredient-level analysis. Through AI-powered classification, the WISEcode Detector™ app gives shoppers a clear yes-or-no answer on any product. The WISE non-UPF Shield™ helps brands earn consumer trust with front-of-package certification.

Both the free consumer app and the WISE non-UPF Shield program were established to address the historical absence of a standardized, data-driven definition for ultra-processed foods. While the term is frequently used in health and nutrition spaces, the lack of clear industry criteria has made it difficult for consumers to accurately identify these products. “We built the classification framework we wished existed. Then we made it available to everyone,” says Peter Castleman, founder of WISEcode.

The organization utilizes a proprietary algorithm to analyze food labels and classify products based on their level of processing. By achieving this verification, Nurtured with Nature has verified that its products contain ingredients consistent with those found in a home kitchen, excluding stabilizers, emulsifiers, and synthetic flavorings.

The verification process involves an evaluation of every ingredient to ensure it meets the standards for minimal processing. According to WISEcode, this data helps consumers distinguish between whole-food products and those that rely on industrial substances.

“This verification, and the blue WISE non-UPF Shield that will appear on our packaging, will make it easy for shoppers to identify that our products do not contain any ultra-processed ingredients or additives,” Nurtured with Nature founder Ani Widham said. “The third-party verification of our ingredient standards can build trust and give customers the understanding they need to make informed decisions at the grocery store.”

Nurtured with Nature remains focused on providing products that utilize only recognizable ingredients while prioritizing nutritional benefits and ingredient transparency. For more information regarding the verification and the company’s standards, visit www.wisecode.ai and www.nurturedwnature.com.

Nurtured with Nature was previously called Secret Salad.

About Nurtured with Nature

Nurtured with Nature is a health food company that uses only recognizable ingredients in its packaged food products. Their flagship frozen organic pancakes are made with just four ingredients and contain no added sugar. They aim to provide as many families as possible with quick and truly healthy meals using ingredients the way nature intended.

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