Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
Drink ZYN Texas Costco Roadshow

PRESS RELEASE — NEWS PROVIDED BY Andrea Khan for Drink ZYN

MILWAUKEE, WI (FEBRUARY 2026)Drink ZYN, the turmeric-infused wellness beverage brand, today announced its expansion into the Texas market through a series of Costco Roadshows. From February through April 2026, the Certified B Corporation will bring its holistic hydration solutions to major metropolitan hubs across the Lone Star State, including San Antonio, Houston, Dallas, and Austin.

Drink ZYN (which translates to “LIFE” from the Urdu word Zyndagi) was founded on the principle that your body deserves more than simple hydration. The brand bridges ancient turmeric wisdom with modern convenience, offering a 3-in-1 functional benefit: hydration, the anti-inflammatory properties of turmeric, and essential vitamins.

“The inspiration for Drink ZYN began during a family trip when our father experienced neuropathy pain from his diabetes, and the only remedy that provided relief was a traditional turmeric paste,” said Asim Khan, one of the Co-Founders of Drink ZYN. “We realized the world needed a way to consume this powerful root that was both effective and delicious and not another pill. Bringing our ‘Refresh with Benefits’ mission to Texas via Costco allows us to share our family’s heritage and our commitment to wellness with a community that values.”

Drink ZYN has over 200mg of curcumin (the active compound in turmeric) per serving which is the equivalent of up to 15 turmeric roots. To ensure maximum absorption, each drink includes piperine (black pepper extract).

The turmeric wellness drink features:

– Low Calories & Sugar: Only 10 calories, 2g of sugar, and 3g of carbs per serving.
– 100% Daily Value of Vitamin C and Zinc.
– No artificial sweeteners, preservatives, colors, or flavors.

Texas Costco Roadshow Schedule

Texas residents can experience Drink ZYN and sample four signature flavors – Mango Lychee, Lemon Ginger, Mixed Berry and Pomegranate Cranberry – at the following locations:
– San Antonio, Selma: February 19th – 22nd 2026
– Houston, The Woodlands: March 2nd – 8th 2026
– Dallas, McKinney: March 18th – 22nd 2026
– Austin, Cedar Park: March 30th – April 5th 2026

 

About Drink ZYN

Drink ZYN is a family-founded wellness brand dedicated to making the healing power of turmeric accessible to all in a tasty way. As a Certified B Corporation since 2018, Drink ZYN maintains a rigorous commitment to social and environmental performance. For more information, visit drinkzyn.com. Follow us at @drinkzyn to stay up to date.

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