Startup CPG Newswire:
Re-Route Goes to Launch Kickstarter to Scale Production and Expand Wellness Candy Line

PRESS RELEASE — NEWS PROVIDED BY Allison Zaluski for Re-Route

SAINT PETERSBURG, FL (FEBRUARY 2026) — Re-Route, the wellness candy brand helping people manage stress in the moment, has announced the pre- launch of its Kickstarter campaign to fund large-scale production and accelerate national expansion. The company is also preparing to introduce an additional SKU as part of its next growth phase.

Founded on the belief that calming tools should be accessible, portable, and enjoyable, and based off of the founder’s personal experience with overcoming a panic disorder, Re-Route created Grounding Sours, an all-natural, hard sour candy formulated with Holy Basil, L-Theanine, and Vitamin D from white button mushrooms. Designed to “fuel your peace, not your fears”, the product blends sensory distraction with functional ingredients to support moments of overwhelm.

After strong direct-to-consumer traction and growing retail interest, Re-Route is now scaling manufacturing to meet demand. The Kickstarter campaign will fund a new production capacity, packaging expansion, and supply chain infrastructure to support larger retail partnerships.

“We created Re-Route for real-life moments. Before a big meeting, while driving, during travel, or when anxiety hits unexpectedly,” said the founder. “The response has shown us this product is a movement toward rethinking how we support mental wellness daily. Kickstarter allows our community to be part of that growth.”

In addition to scaling production of Grounding Sours, Re-Route is developing a second SKU that builds on its mission of functional, moment-based wellness. Details will be announced in the coming months.

As consumers increasingly seek alternatives to traditional supplements and sugary candy, Re-Route sits at the intersection of functionality, flavor, and emotional well-being. The Kickstarter campaign represents the brand’s next step toward broader retail distribution and continued innovation in functional confectionery.

Supporters can learn more and participate in the campaign at www.reroutewellness.com
Save here for when we launch the campaign https://www.kickstarter.com/projects/reroutefunding/grounding-sours-panic-and-anxiety-functional-candy

About Re-Route

Re-Route is a functional wellness candy brand helping people manage stress in the moment. Founded in East Lansing, MI, the company created Grounding Sours, a hard sour candy formulated with Holy Basil, L-Theanine, functional mushrooms, and Vitamin D to support calm and focus through sensory distraction. Positioned at the intersection of mental wellness and everyday ritual, Re-Route makes stress support portable, accessible, and stigma-free while scaling production and expanding its product line.

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