Startup CPG Newswire:
GURU Organic Energy Accelerates North American Expansion of Zero Sugar Line

PRESS RELEASE — NEWS PROVIDED BY Mariah Craig for GURU Organic Energy

MONTRÉAL, QC (AUGUST 2025) — GURU Organic Energy is accelerating the expansion of its Zero Sugar line across North America, following a breakout summer launch in both Canada and the U.S.

As more consumers move away from synthetic ingredients and added sugars, GURU Zero delivers natural energy with zero sugar, zero sucralose, and zero aspartame, with metabolism-boosting benefits. It is the only certified organic energy drink of its kind on the market. Each can contains 140mg of natural caffeine from green tea, paired with organic coconut water and blue agave inulin, providing lasting energy and ingredients consumers can recognize.

GURU Zero is available in four flavors: Wild Berry, Wild Strawberry Watermelon, Wild Ice Pop and Wild Ruby Red. These SKUs helped power significant retail momentum over the summer, including double-digit growth in U.S. e-commerce and strong performance across key Canadian and U.S. partners. High repeat purchase rates and strong retention metrics continue to signal strong consumer adoption. Momentum has also been driven by increased shelf presence, targeted promotions, reinforcing GURU’s position as a leading better-for-you energy brand in the natural channel.

With category interest at an all-time high, GURU is focused on expanding trial and awareness through continued investment in shopper marketing, retail partnerships, and digital campaigns across both markets. Its mission to provide Good Energy®: clean, natural energy without compromise, continues to resonate with a new generation of health-conscious consumers.

By scaling its Zero sugar line across borders, GURU further solidifies its leadership in the better for you energy space and brings functional, organic energy to more shelves and more consumers throughout North America.

About GURU Organic Energy

GURU Organic Energy Corp. (TSX: GURU) is a fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. Today, GURU markets certified organic energy drinks in Canada and the U.S. through approximately 25,000 points of sale and online at guruenergy.com and Amazon. With 140mg of natural caffeine, zero sucralose or aspartame, and functional plant-based ingredients, GURU delivers natural energy that lasts. Proudly Canadian and based in Montréal, GURU is on a mission to clean up the energy drink industry, one can at a time.

Learn more at www.guruenergy.com.

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