Startup CPG Newswire:
THE PURPLE DROP (Launches Ready-to-Drink Chicha Morada Inspired by Peruvian Tradition)

PRESS RELEASE — NEWS PROVIDED BY Maria Velasquez for The Purple Drop

DANBURY, CT (JULY 2026) — The Purple Drop, a family-owned beverage company, has introduced its ready-to-drink Chicha Morada, bringing one of Peru’s most iconic traditional beverages to the U.S. market in a convenient 8.4-ounce, shelf-stable can.

Inspired by a family recipe, The Purple Drop is crafted with purple corn, pineapple, lime, cinnamon, cloves, and organic agave while preserving the traditional flavor profile of Chicha Morada.

Founded by Maria and Roger Velasquez, The Purple Drop was created to share Peruvian culture through an authentic beverage that honors generations of tradition while making Chicha Morada more accessible to consumers in the United States.

“Our mission is to introduce more people to the flavors and traditions we grew up with,” said Maria Velasquez, Co-Founder of The Purple Drop. “Every can reflects our family’s commitment to sharing authentic Chicha Morada with a wider audience.”

Since launching in 2026, The Purple Drop has entered specialty retail and café locations and was recognized by Food Network as one of the editors’ favorite products from the 2026 Summer Fancy Food Show.

For more information, visit www.thepurpledrop.com.

About The Purple Drop

The Purple Drop is a family-owned beverage company bringing the authentic taste of Peru to consumers through ready-to-drink Chicha Morada. Inspired by a cherished family recipe, each can is crafted with purple corn, pineapple, lime, cinnamon, cloves, and organic agave using simple, recognizable ingredients. Founded by Maria and Roger Velasquez and based in Danbury, Connecticut, The Purple Drop is dedicated to sharing Peruvian culture through a premium beverage that blends tradition, quality, and modern convenience.

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