Startup CPG Newswire:
Hook & Arrow Renews Partnership with First Descents

PRESS RELEASE — NEWS PROVIDED BY Henry Dziekan for Hook & Arrow

BRANFORD, CT (APRIL 2026) — Hook & Arrow, a small-batch condiment company founded by brothers Henry and Sam Dziekan in Branford, Connecticut, announces the launch of its newest hot sauce, Blueberry, Ghost Pepper | Extra Spicy, in partnership with Colorado-based nonprofit First Descents. A portion of the profits from this hot sauce will be donated to First Descents, a nonprofit that helps young adults with cancer or MS heal through outdoor adventures like kayaking, climbing, and surfing beautiful locales around the country.

After a successful partnership between Hook & Arrow and First Descents in October of 2022 that raised over $6,000 for First Descents, the brands decided to renew that partnership with a permanent addition to Hook & Arrow’s lineup, Blueberry, Ghost Pepper | Extra Spicy.

Blueberry, Ghost Pepper | Extra Spicy is a spicier version of a previous limited edition hot sauce which was also part of their partnership with First Descents. This new version is now the spiciest sauce in Hook & Arrow’s lineup.

“We are humbled to have the opportunity to once again partner with First Descents,” said co-founder Henry Dziekan. “Anyone who knows us on a personal level knows how important giving back is to our brand. But even more than that, First Descents in particular, is an incredibly important nonprofit for us. Having volunteered with FD in that past, I can truly say, without a doubt, its programs are absolutely life-changing in the best possible way. So, knowing that we can help it continue its mission in some small way, means a lot to us.”

Pair this versatile sauce with everything including ice cream, BBQ or cheese plates.

The full Hook & Arrow lineup is available at hookandarrow.co and select retailers.

About Hook & Arrow

Hook & Arrow, which launched in 2022, is a small-batch condiment company founded by brothers Henry and Sam Dziekan in Branford, Connecticut. What began as a backyard project has grown into a brand known for its clean, bold flavors. Each sauce is made with high-quality, natural ingredients and no artificial thickeners or preservatives, crafted to complement meals whether you’re at home or around the campfire. In addition to partnering with First Descents, Hook & Arrow donates a portion of sales to conservation efforts that protect public lands, waterways, and wildlife, reinforcing the brand’s mission to make products with purpose.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.