Startup CPG Newswire:
Wild Orchard’s Regenerative Matchas Launched in Sprouts

PRESS RELEASE — NEWS PROVIDED BY Hanna Keller for Wild Orchard

MT KISCO, NY (JUNE 2025) — Wild Orchard, the brand behind the world’s first Regenerative Organic Certified® (ROC) matcha, is proud to announce its debut in Sprouts Farmers Market. The launch is part of Sprouts’ Innovation Center program in select Southern California stores.

This rollout brings two of Wild Orchard’s standout products—Matcha Green and the premium Ayr Matcha Black—to shelves of one of the nation’s most respected natural and organic grocers. Sprouts’ Innovation Center serves as a testing ground for forward-thinking products. Successful products may be considered for a nationwide expansion across Sprouts’ 400+ store footprint.

Known for its strong commitment to clean, high-quality ingredients, Sprouts is an ideal partner for Wild Orchard’s mission to regenerate health from soil to cup. As the brand with the world’s first Regenerative Organic Certified® teas and matcha powders, Wild Orchard sets a new global standard for both sustainability and flavor.

Wild Orchard’s matcha is all harvested on its farm of 1,000 acres on South Korea’s Jeju Island. The farm is biodiverse, chemical-free, and designed to promote long-term soil health and ecological resilience.

“We are delighted to partner with Sprouts, whose values deeply align with our regenerative mission,” said Michael D. Ham, Co-founder & President of Wild Orchard. “Launching at Sprouts’ Innovation Center gives us a powerful opportunity to introduce our ROC matcha to conscious consumers across the U.S. It’s especially meaningful to begin in Southern California—a region at the forefront of the wellness movement.”

As Wild Orchard introduces its regeneratively grown matcha to Sprouts shoppers, the brand continues to champion a future where sustainability and superior taste go hand in hand.

About Wild Orchard
Wild Orchard Tea Company, established in 2020, is committed to delivering the finest regenerative organic teas worldwide. Its 1,000-acre regenerative organic farm on Jeju Island, South Korea, produces teas nurtured by volcanic soil, ocean mist, and subtropical rain. With operations based in Westchester, New York, Wild Orchard’s teas have received 27 international awards for aroma and taste and are available at select retailers, Michelin-rated restaurants and cafés around the world. For more information about Wild Orchard, visit wildorchard.com or contact info@wildorchard.com.

Press Contact:
info@wildorchard.com
www.wildorchard.com

About Wild Orchard

Wild Orchard’s journey began in 1999 on Jeju Island, South Korea, with trees grown from seed—not cuttings—allowing deep roots and rich nutrient uptake. Left wild for years without pruning or harvesting, the trees grew strong, producing teas with delicate yet complex flavor.

Since the start, Wild Orchard has practiced regenerative agriculture to improve soil health, boost biodiversity, and avoid synthetic inputs. This enhances climate resilience, supports ecosystems, and results in truly exceptional tea.

Wild Orchard’s commitment has been recognized globally, with its teas winning 26 medals and counting. Here, nature leads—and the tea speaks for itself.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.