Startup CPG Newswire:
Wild Mannered Re-Launches All-Natural Soju Cocktail Portfolio In The U.S.

PRESS RELEASE — NEWS PROVIDED BY Peter Wu for Wild Mannered

NEW YORK, NY (2025) — Wild Mannered (formerly Neat Beverages) is re-launching its portfolio of all-natural soju cocktails online and in stores in three flavors – Cucumber Lime Mint, Strawberry Basil and Pineapple Ginger.

Wild Mannered, a play on the characteristic mild mannered, is a reflection of its founders’ Asian American identities. Co-Founders Perry Ya and Michael Gu grew up in first-generation immigrant households and were raised with the cultural values of their families’ heritages while experiencing an American lifestyle. They learned to merge their cultural values with Western ones, often finding ways to bridge the gap through food or shared experiences. On one hand, Wild Mannered is paying homage to the imported Korean sojus and communal drinking culture that Asians and Asian Americans are familiar with when they eat KBBQ, sing karaoke, or just enjoy being together with friends. On the other hand, Wild Mannered can be a category-defining Asian American brand with quality beverage products that meet the evolving tastes of the modern consumer and feel approachable at any social occasion, as synonymous as drinking a beer or wine.

To promote the new brand, Wild Mannered will be launching an omnichannel sweepstakes campaign that highlights key product messaging, while driving community engagement online and purchase in-store in New York City.

About Wild Mannered

Wild Mannered is a portfolio of all-natural shareable soju cocktails made with real fruits & botanicals and crafted for community. Its three flavors – Cucumber Lime Mint, Strawberry Basil and Pineapple Ginger – are available for purchase on the company’s site and in select stores in the New York City Metropolitan area (store locator on company site). Join the community at @drinkwildmannered on instagram, or @drinkwildmannered on TikTok.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.