Startup CPG Newswire:
Whoa Momma! Announces New Protein Popcorn Debut at Arnold Sports Festival

PRESS RELEASE — NEWS PROVIDED BY Matthew Bunce for Whoa Momma Protein

DENVER, CO (January 2024) – Whoa Momma! Protein, a protein snacks brand based in Denver, CO is excited to announce its first shelf-stable protein snack for snackers looking to add more protein to their diet.

The protein popcorn is slated to launch on Amazon in March 2025 just after the unveiling at the Arnold Sports Festival in Columbus, Ohio February 28th through March 2nd.

Unlike typical popcorn, which contains seed oils, Whoa Momma! doesn’t contain any seed oils. Each ounce of popcorn contains 5g of protein and uses real seasonings, non-GMO ingredients, and no artificial colors or flavors.

Whoa Momma! is launching a variety of savory flavors loaded with protein which are Diablo Fire™ Spicy Cheddar, Garlic Parmesan, and the first Honey Mustard popcorn to hit shelves. Each flavor will be available in 1oz and 2.1oz bags, the perfect size for a snack on the go or on the couch. Their fun packaging and unique eye-catching sunglasses logo are hard to miss.

“Our goal is to make traditional snacks better for you without sacrificing taste to meet the needs of healthy snackers everywhere. There is a big demand in this space and we’re excited to give consumers what they want.” says VP Matt Bunce.

Before popcorn, Whoa Momma! launched an indulgent high-protein gelato nationally in March 2024, which won the 2023 Innovation Award at KeHE. Their gelato delivers a whopping 28-36g of protein per pint and is the only frozen dessert with 500mg of omega 3’s per serving. Each serving contains 30% less sugar than leading brands and has less than 1.5g of lactose per serving which “makes it suitable for lactose intolerant consumers” says Tyler Nigro CEO and Registered Dietician/Pastry Chef.

Matt Bunce, food scientist turned VP, developed consumer-winning products for nearly 18 years before bringing that knowledge and passion into creating all of their protein snacks. Matt and Tyler are strict on taste; both have award-winning palates and don’t approve anything that doesn’t meet their rigorous standards.

Visit their website at https://whoamommaprotein.com or follow them on Instagram, TikTok, and Meta at @WhoaMommaProtein to stay up to date. Anyone interested in becoming a brand ambassador or influencer, reach out to them at marketing@whoamommaprotein.com.

About Whoa Momma! Protein

Whoa Momma’s mission is to provide better-for-you innovative snacks to help people live a healthier lifestyle. They aim to create protein snacks (10 g per serving across various products) with lower sugar and modest calories for all people to enjoy at every stage of their life to meet the challenges of everyday ventures. In particular, to help moms feed their kids better snacks and to fuel their daily lives for whatever the day brings. Their goal is to provide an authentic taste, texture, and representation of the Snack/Treats we all know and love. These will range from frozen desserts to RTE snacks.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.