Startup CPG Newswire:
Tick Solutions Company Tick Mitt Dives into the Season Finale of Shark Tank to Talk Ticks and Tick Prevention
PRESS RELEASE — NEWS PROVIDED BY Olivia Abrams for TiCK MiTT
NEW YORK, NY (MAY 2025) – TiCK MiTT, the chemical-free tick prevention and removal brand, will appear on the season finale of ABC’s Shark Tank on Friday, May 16, 2025, at 8 p.m. EST. The timing aligns with Lyme Disease Awareness Month, underscoring the importance of tick safety.
Based in Upstate New York, TiCK MiTT was co-founded by former Magnolia Bakery CEO Steve Abrams and his daughter Olivia after both battled Lyme disease—Olivia was diagnosed at age 7 after a tick bite in the Hudson Valley. Their shared experience inspired the creation of TiCK MiTT, a reusable mitt that helps detect and remove loose ticks from skin, clothing, pets, and gear before they bite.
The product is simple: after spending time outdoors, rub the mitt across the body, gear, or pets’ fur. Then toss it in the included dryer bag for 10 minutes—killing any trapped ticks. With over 500,000 Lyme cases diagnosed annually in the U.S., TiCK MiTT is now considered essential for families, pet owners, and outdoor workers alike.
During their Shark Tank pitch, Mark Cuban shared admiration for the father-daughter partnership, while Barbara Corcoran spoke on her own family’s experience with Lyme. As tick-borne diseases rise faster than other infectious illnesses in the U.S., this national spotlight helps bring prevention to the forefront.
“Filming Shark Tank and pitching TiCK MiTT was a once-in-a-lifetime moment,” said Steve and Olivia Abrams. “Our mission is rooted in personal experience. We’re honored to use this platform to raise awareness about Lyme and the importance of tick prevention.”
Since the taping, TiCK MiTT has seen explosive growth. Olivia Abrams was named a 2025 Forbes 30 Under 30 honoree for Social Impact, and the product is now available through Chewy.com, Duluth Trading Co., Dunham’s Sports, and hundreds of independent pet, hardware, and outdoor stores across the U.S. and Canada.
TiCK MiTT recently launched TiCK MiTT KiDS, a smaller version designed for children—perfect for summer camp, hikes, and outdoor play. A new embedded tick removal tool is also in development, with updates expected later this year.
Learn more at www.tickmitt.com and follow along on Instagram, Facebook, TikTok, and YouTube.
About TiCK MiTT
TiCK MiTT is on a mission to make tick-borne disease prevention part of everyday life. Founded by a father-daughter duo in Upstate New York, we create chemical-free, innovative tools that keep you and your pets safe from ticks and worry-free on every outdoor adventure.
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