Startup CPG Newswire:
Tamarind Heads BBQ Announces Major Retail Milestone: Now Available at Central Market Locations Across Texas

PRESS RELEASE — NEWS PROVIDED BY Brittney Lim for Tamarind Heads BBQ

New York, NY (2024) — Tamarind Heads BBQ proudly announces its entry into Central Market, Texas’ premier specialty grocery chain. This partnership marks a significant milestone for the company, making their award-winning sauces widely available to BBQ enthusiasts throughout the state.

Reimagining BBQ in the Year of Tamarind
As the culinary world embraces bold, global flavors, Tamarind Heads BBQ is leading the charge to reimagine BBQ with its innovative sauce base; the company’s signature products are crafted with tamarind, which has been named the 2024 Flavor of the Year by McCormick & Co. A global flavor known for its tangy, versatile qualities, this tamarind-based sauce reflects the growing trend of “third-culture cuisine,” where diverse cultural influences blend to create exciting and unique food experiences.

“Tamarind is the perfect ingredient for today’s evolving palate—it’s beloved across cultures and packed with flavor,” said Sashi Kumar, founder of Tamarind Heads BBQ. “With Tamarind Heads, we’re not just elevating barbecue—we’re reimagining it. Our sauces are great on the grill, but they’re also designed to be used in globally inspired dishes that represent the regions tamarind is from. It’s as dynamic as the people who use it, and we’re thrilled to be able to bring that to the Texas market.”

Keeping Things Clean and On-Trend
With a flavor profile that’s tart and tangy with a bit of smoke, a hint of sweetness, and a punch of heat, Tamarind Heads BBQ also embodies the growing “swicy” (sweet + spicy) trend noted by the Specialty Food Association.

The sauces are made with just tamarind and five simple ingredients, free of fillers, concentrates, corn syrup, or additives. They are vegan, gluten-free, and preservative-free, offering a better-for-you BBQ option without compromising on flavor. This dynamic combination has earned the brand the prestigious 2024 sofi™ Gold Award for Best BBQ Sauce, outshining most national brands in a blind taste test by industry experts, and helping the team to land on Central Market’s shelves.

What’s on the Shelves
Tamarind Heads BBQ sauces can now be found at Central Market stores in Dallas/Fort Worth, San Antonio, Austin, Houston, and Plano.

Central Market will feature two signature varieties:
• Medium BBQ Sauce: The award-winning flavor that started it all.
• Hot BBQ Sauce: A spicier version for those seeking an extra kick.

Celebrating in Stores
To celebrate the launch, Tamarind Heads BBQ will host tastings at Central Market locations throughout December and January.

About Tamarind Heads BBQ

Founded in 2019 by Sashi Kumar, Jim Giberson, and Brittney Lim, Tamarind Heads BBQ celebrates the intersection of tradition and innovation, crafting bold, globally inspired flavors that reflect the evolving palate of today’s food lovers. With a commitment to clean ingredients and culinary creativity, Tamarind Heads is elevating BBQ for a new generation.

Connect with Us
Visit www.tamarindheads.com or follow @tamarindheads on Instagram for updates, recipes, and more.

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