Startup CPG Newswire:
Struesli Organic Granola Selected as Exclusive Granola Partner in Erewhon Tonic Bars

PRESS RELEASE — NEWS PROVIDED BY Carrie Kocik for Struesli

NEWTOWN, CT (2025) – Struesli has been selected by Erewhon to be the exclusive granola partner to elevate all premium offerings at in-store Erewhon Tonic Bars. Available now, any smoothie, acai bowl or soft-serve order can be topped with Struesli Original Granola. With organic ingredients rich in prebiotic fiber, healthy fats, and zero added sweeteners or fillers, a sprinkle of Struesli delivers on what health-conscious eaters crave: real nourishment without compromise.

Being officially added to the menu follows Struesli’s first successful experience at Erewhon Tonic Bars last fall through a tasty collaboration in the Chamberlain Coffee Matcha Swirl soft-serve treat that was topped with Struesli when ordered “Emma’s Way”.

“Erewhon is where the future of food lives—and we’re proud that Struesli is now on the shelf at every Erewhon location and exclusively topping the Erewhon tonic bar,” said Private Chef and Struesli Founder Adrienne Lufkin. “When I started Struesli in my very own kitchen, I had this big idea that it would be something people could discover as a delicious and easy way to add nutrition to their favorite foods. A simple sprinkle transforms the foods you already love—smoothies, acai bowls, soft serves, and more—into meals that do more for your body and your day. Because when food tastes amazing and supports your health, you don’t just eat—you thrive.”

Struesli’s chef-crafted superfood blends transform the foods you already love into meals that do more for your body and your day. Struesli elevates everyone’s wellness routine no matter their dietary needs including organic, vegan, plant-based, dairy free, gluten-free, grain free, low-sugar and kosher. Swapping oats for sliced tiger nuts lends a nutty, naturally sweet flavor that only gets better with the addition of nutrient-packed seeds and nuts. Because it has no sweeteners, Struesli is a perfect complement to both sweet and savory dishes. Each deliciously satisfying serving of Struesli Original has 5g of fiber, 0g of added sugar, and is an excellent source of prebiotics.

“At Struesli, we always chew our smoothies! This means topping your produce-rich blend with texture because when you’re required to do a little chewing, you’re more likely to feel full and satiated and less likely to reach for another meal just a short time after downing it,” explained Jessie Shafer, a registered dietitian and nutrition consultant for Struesli. “But not all toppers are created equally! Struesli granola is a universally great option because it doesn’t contain any added sugars or sweeteners and is high in prebiotic fiber to help increase satisfaction in addition to the chew factor. Not to mention it provides a macronutrient boost from plant-based proteins and healthy fats, and is full of essential vitamins, minerals, and antioxidants.”

About Struesli

Struesli is granola, redefined. The award-winning blends were created to make good things better—better flavor, better texture, and better nutrition. With organic, chef-crafted ingredients rich in prebiotic fiber, healthy fats, and zero added sweeteners or fillers, Struesli delivers on what health-conscious eaters crave: real nourishment without compromise. Woman-owned and chef-crafted Struesli has zero sweeteners or fillers and ingredients chosen for flavor, function, and crunch, it makes your favorite foods work harder for your health—and taste better while doing it. Sprinkle. Nourish. Thrive. Available in three unique blends—Original, Cacao + Coffee, and the nut-free Savory + Seed.

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