Startup CPG Newswire:
St. Cecilia Beverage Co. Expands Texas Retail Footprint with Rollout to 146 H-E-B Stores

PRESS RELEASE — NEWS PROVIDED BY Kate McClennon for St. Cecilia Beverage Company

AUSTIN, TX (MAY 2026) – St. Cecilia Beverage Co., a women-owned sparkling water brand based in Austin, Texas, is rolling out to 146 H-E-B stores across Texas this month, building on its existing presence in 10 Central Market locations. The expansion marks the brand’s largest retail rollout to date and brings its four-pack sparkling waters to a broader statewide audience.

The H-E-B rollout includes St. Cecilia’s full line of four-pack sparkling waters: Daytripper, Sunsipper, Wavedancer, and Revelation. The brand creates flavor-forward, multi-dimensional sparkling waters made with organic ingredients, zero sugar, zero calories, and no preservatives.

Each flavor was developed with a layered, full-flavor approach. Daytripper combines blood orange, pink grapefruit, and lemon; Sunsipper pairs watermelon, Thai basil, and lime; Wavedancer blends dragonfruit, lychee, pineapple, and lime; and Revelation brings together hibiscus, serrano lime, and lavender.

Co-founded by longtime Austin bartender Michelle Beebe, whose 26 years at Donn’s Depot are deeply rooted in Austin’s music and hospitality culture, St. Cecilia brings the craft, character, and sense of occasion of a well-made drink to everyday sparkling water.

“This H-E-B rollout is a meaningful step for St. Cecilia as we grow from an Austin-born brand into a broader Texas retail presence,” said Kate McClennon, CEO of St. Cecilia Beverage Co. “The brand started from a very human place: music, hospitality, flavor, and the moments people share over a drink. Our focus now is building the operating foundation to support that same spirit at a larger scale.”

The retail expansion is supported by Alissa Bassana, Director of Sales & Business Development, who is leading account development and retail relationships across Texas.

The company recently transitioned from St. Cecilia Soda Company to St. Cecilia Beverage Co. as it expands its retail footprint and broader beverage platform.

As the company enters its next stage of growth, St. Cecilia Beverage Co. is opening conversations with aligned investors to support inventory planning, retail expansion, marketing, and team infrastructure.

About St. Cecilia Beverage Co.

St. Cecilia Beverage Co. is a women-owned, Austin-born sparkling water brand creating flavor-forward, multi-dimensional sparkling waters with organic ingredients, zero sugar, zero calories, and no preservatives. Co-founded by longtime Austin bartender Michelle Beebe, whose 26 years at Donn’s Depot are rooted in Austin’s music and hospitality culture, St. Cecilia brings the craft, character, and sense of occasion of a well-made drink to everyday sparkling water. The company has recently added experienced operator leadership across finance, operations, sales, and business development to support its next phase of retail growth.

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