Startup CPG Newswire:
Spade Launches in Sprouts Farmers Market Nationwide
PRESS RELEASE — NEWS PROVIDED BY Blake Berman for Spade

SAN DIEGO, CA (2025) — January marks a major milestone for Spade, a zero-sugar soda brand. As part of Sprouts Farmers Market’s 90-day Forager Program for emerging brands, Spade will debut in nearly all Sprouts locations across the United States. Shoppers can look forward to sampling four signature flavors—Cola, Dr. Spade, Kiwi-Strawberry, and Guava—in a store near them.
“This launch couldn’t come at a better time,” said Blake Berman, CEO of Spade. “The new year is when people often look to make healthier choices, and we’re proud to offer a soda that delivers great taste without the guilt. Launching with Sprouts, a brand that shares our commitment to health and sustainability, is the perfect way to introduce Spade to a national audience.”
The collaboration is rooted in shared San Diego origins. Sprouts Farmers Market began in 1943 as a single fresh fruit stand and grew into a nationwide retailer specializing in health-conscious products. Similarly, Spade was founded with the mission of transforming soda into a guilt-free, all-natural beverage option. Together, the two brands aim to empower consumers to make better-for-you choices without sacrificing flavor.
The Sprouts Forager Program spotlights emerging brands, offering a platform for companies like Spade to gain national exposure. By embracing health-focused and sustainably driven products, Sprouts continues to reinforce its reputation as a champion of the natural foods industry.
About Spade
Spade is soda with all-natural, zero-sugar flavors crafted from just six clean ingredients. Offering the taste of traditional soda without sugar or artificial additives, Spade is enhanced with electrolytes for hydration and recovery, perfect for active lifestyles. Committed to sustainability, Spade partners with CleanHub to combat ocean plastic pollution and uses recyclable aluminum packaging. Find Spade online at drinkspade.com, Amazon, and in stores like Sprouts, Fresh Thyme, Central Market, and more. Follow @drinkspade on Instagram, TikTok, and X for updates.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
All Comments