Startup CPG Newswire:
Soulffee Launches U.S.-Made Coffee Alternative with Medicinal Mushrooms for Nervous System Balance

PRESS RELEASE — NEWS PROVIDED BY Arkadi Krasnopevtzev for Soulffee

TORONTO, ON (September 2025) — Soulffee, a functional beverage brand offering a true coffee alternative without coffee beans, has launched its flagship product in the U.S. market. Made in the United States using roasted Italian barley, French chicory, and U.S.-grown medicinal mushrooms — including lion’s mane, cordyceps, and reishi — Soulffee delivers a full-bodied, grounding experience with just 38mg of caffeine from black tea.

Founded by Arkadi Krasnopevtzev and Katherine Bernard, a registered nurse and his fiancée, the brand emerged from a deeply personal journey. After Arkadi was diagnosed with a brain cavernoma, he was forced to eliminate high-stimulation substances — including coffee. This experience led to the creation of a new kind of morning ritual focused on nervous system health and emotional resilience.

“We wanted to make something that brought people clarity without chaos,” says Arkadi. “Soulffee is for anyone looking to stay sharp, grounded, and calm — without relying on stimulants.”

Soulffee has already built early traction with health-conscious parents, high-performers, and individuals sensitive to caffeine. Its slow-roasted blend mimics the richness of coffee while delivering functional benefits for gut health, immune function, and cognitive support.

Available direct-to-consumer at www.soulffee.com

Soulffee is also expanding into wellness boutiques and cafés across the U.S. later this year.

“Our goal isn’t to ‘replace’ coffee — it’s to offer an entirely different experience,” adds Katherine. “It’s not just what’s in the cup, it’s how it makes you feel.”

Soulffee plans to release new formats and limited-run seasonal blends in 2026, continuing to deepen its community-first, ritual-forward approach to wellness.

About Soulffee

Soulffee is a U.S.-made coffee alternative crafted with roasted barley, chicory, and functional mushrooms including lion’s mane, reishi, and cordyceps — all grown in the U.S. With just 38mg of caffeine from black tea, it offers natural energy without crashes. Founded by engaged partners Arkadi and Katherine, Soulffee is rooted in a personal healing journey and a mission to help others rebalance their nervous systems, reclaim their rituals, and connect through calm.

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