Startup CPG Newswire:
Redbloom Health’s Chili Crisp Achieves FSA/HSA Eligibility

PRESS RELEASE — NEWS PROVIDED BY Stephan Peng for Redbloom

Los Angeles, CA (2024) – Redbloom Health announces that its chili crisp has become the first sauce in the world to achieve FSA/HSA eligibility. This milestone allows the product to be reimbursable through Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA), making it more accessible to individuals managing Irritable Bowel Syndrome (IBS).

Product Development and Features
Founded by Steph Peng, Redbloom Health was created in response to the challenges faced by individuals with IBS, including the founder’s personal experience with the condition. The chili crisp is formulated specifically for sensitive digestive systems. It is made with organic avocado oil, organic lion’s mane powder, and organic zinc salt. Garlic and onion are infused into the oil to ensure it remains Low-FODMAP.

Redbloom Health’s chili crisp also includes microencapsulation of chili peppers in oleic acid derived from avocado oil. This technique helps protect the digestive system from spicy ingredients, supporting individuals with IBS.

Capsaicin Therapy and IBS
The chili crisp incorporates capsaicin therapy, which utilizes chili peppers to desensitize sensitive nerves and address visceral hypersensitivity, a common symptom of IBS. The product is formulated with clinical dosages intended for a 6-week protocol aimed at improving gut health.

FSA/HSA Eligibility Process
The chili crisp’s FSA/HSA eligibility was achieved through a third-party service that guided the company through the IRS requirements. This designation is expected to impact purchasing decisions by allowing individuals with IBS to access the product as part of their healthcare spending.

Consumer Impact and Industry Trends
FSA/HSA eligibility is anticipated to make Redbloom Health’s product more accessible to the gut health community. The product is positioned within the emerging Food-as-Medicine market, which emphasizes the role of food in managing chronic health conditions. The company expects more food products to seek FSA/HSA eligibility as the industry continues to develop.

Future Plans
Redbloom Health plans to expand its reach by offering the chili crisp through food prescriptions from healthcare providers. The company maintains an online community and newsletter to educate consumers about gut health and product benefits. Redbloom Health collaborates with healthcare professionals to provide diverse perspectives on gut health management.

About Redbloom

Redbloom is the world’s first gut-healthy chili crisp – Vegan, Low FODMAP, GF, Whole. IBS affects 15% of the US population, but while grocery shelves are filled with vegan options, those with sensitive guts often face bland foods. As a Chinese-American, losing spicy food due to IBS felt like losing a part of my culture. In China, chili crisp is a beloved condiment, and I wanted to create something special for gut health and the AAPI community. Redbloom was born from my IBS journey, made with organic superfoods like avocado oil and lion’s mane powder. We made it Low-FODMAP by infusing garlic and onion into the oil.

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