Startup CPG Newswire:
Purely Sprouted Invited for Walmart’s Prestigious Open Call 2025

PRESS RELEASE — NEWS PROVIDED BY Sandra Knauer for Purely Sprouted

OJAI, CA (OCTOBER 2025) — Purely Sprouted, the sprouted snack brand from Pure Simple Foods, has been invited to participate in Walmart’s highly competitive Open Call 2025 on October 8. The brand is one of only 600 companies chosen from more than 6,000 applicants nationwide to pitch directly to Walmart sourcing teams in Bentonville, Arkansas.

The invitation represents a significant milestone for the Ojai-based company, which manufactures its full line of sprouted nuts, seeds, and super snack mixes in its own certified California facility. Purely Sprouted products are currently available on Walmart.com, and the Open Call presentation offers the potential for expanded distribution across Walmart’s 4,600+ stores nationwide.

“This is an incredible opportunity not just for Purely Sprouted, but for the future of accessible nutrition in America,” said Kelley Scanlin, Founder and CEO of Pure Simple Foods. “Walmart serves close to 90% of American households, and their commitment to prioritizing health-focused brands means millions of families could have access to truly nourishing snacks. We’re honored to be part of this movement.”

Walmart’s Open Call is an annual event designed to discover innovative American-made products and support U.S. manufacturing. This year’s focus on health and wellness aligns perfectly with Purely Sprouted’s mission to make better-for-you snacks accessible to everyone.

The brand brings several competitive advantages to the pitch:
– American Manufacturing: All products are made in Pure Simple Foods’ certified facility in Ojai, California
– Female-Founded Leadership: Founded and operated by CEO Kelley Scanlin
– Clean Label Promise: Non-GMO verified, plant-based, with no artificial ingredients
– Proven Track Record: 2025 StartUp CPG finalist and recent QVC appearances
– Unique Process: Sprouting unlocks nutrients and improves digestibility

“Sprouting is an ancient technique that transforms nuts and seeds into nutritional powerhouses,” added Scanlin. “We’re excited to show Walmart how our products can meet growing consumer demand for functional, clean-label snacks.”
Since launching in 2015, Pure Simple Foods has grown from a small granola business at the Ojai Farmers Market into a nationally recognized brand family. The company’s commitment to quality, transparency, and American manufacturing has earned recognition across the natural foods industry.

Purely Sprouted joins hundreds of other American brands pitching at Walmart’s Bentonville headquarters on October 7-8, 2025.
For more information about Purely Sprouted, visit www.purelysprouted.com.

About Purely Sprouted

Purely Sprouted is Nature’s Sprouted Super Snack—elevating your routine with superfood power. Our sprouted almonds, cashews, walnuts, pumpkin seeds & sunflower seeds are packed with natural protein, fiber & vital nutrients. Plus satisfying Super Snack Mixes for on-the-go fuel.
As a woman-founded brand, we’re devoted to clean label nutrition: verified Non-GMO, plant-based, with no artificial colors, preservatives or additives. Transparency drives us—we passionately promote sprouting because it unlocks enhanced nutrition & digestibility.
Clean ingredients. Conscious choices. Pure nutrition.

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