Startup CPG Newswire:
Plink! launches in Central Market bringing joyful hydration to Texas

PRESS RELEASE — NEWS PROVIDED BY Maxwell Luthy for Plink!

Austin, TX, (2024) – Plink!, the award-winning electrolyte drink tablet company, is excited to announce its launch into 10 Central Market grocery stores across Texas. This partnership brings Plink!’s promise of ‘joyful hydration’ to more consumers, offering a convenient and delicious way to stay hydrated.

Plink! has gained popularity for its fun, fizzy and flavor-first approach to daily hydration. The tablets are low in sugar, only 10 calories per serving and they deliver a blend of Sodium, Potassium and Magnesium electrolytes. Plink! has no artificial colors or flavors, is Gluten-free, Vegan and Non-GMO. With flavors like Pomegranate Berry and Watermelon, Plink! makes staying hydrated enjoyable and easy.

“We are thrilled to partner with Central Market, a store known for its high-quality products and loyal shoppers,” said Luke Montgomery-Smith, Co-Founder of Plink!. “This expansion allows us to reach more people in Texas and provide them with a healthy hydration option.”

Plink! is committed to helping people lead healthier lives by making daily hydration easy. You don’t need to run 15 miles or drink 15 beers to earn it. Unlike ‘recovery hydration’ or ‘sports hydration’ offerings, the company’s products are designed to support everyday wellness.

“We started Plink! Because we wanted a delicious, fizzy, low sugar way to hydrate our families and couldn’t find anything that met our needs. We are excited to get Central Market’s shoppers plinking!” said Maxwell Luthy, Co-Founder of Plink!

Customers can now find Plink!’s electrolyte tablets in the wellness section of Central Market stores. To celebrate the launch, Plink! will host in-store tastings at select locations, offering customers the chance to try the products and learn about the benefits of hydration.

About Plink!

Plink! is an award-winning electrolyte tablet company based in Burlington, VT. It was founded by two dads from the UK who wanted a better way to hydrate their families. Their wishlist was simple: fruity, fizzy, low sugar, and no plastic bottles. Plink!’s electrolyte drink tablets are low in calories, and free from gluten, dairy, soy, and GMOs. Plink! made history as the first non-liquid winner of BevNET’s New Beverage Showdown. The brand’s joyful approach to hydration has been featured in publications like Men’s Health, Vice, The Quality Edit, and Food Navigator. Plink! is available on Amazon and expanding distribution into stores across the US with the help of UNFI, KeHE, and Pod Foods.

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