Startup CPG Newswire:
Pipcorn Heirloom Snacks Expands its Portfolio with New Fries Launch

PRESS RELEASE — NEWS PROVIDED BY Sarah Usher for Pipcorn Heirloom Snacks®

New York, NY (August 29, 2024) – The better-for-you heirloom corn-snacking brand Pipcorn Heirloom Snacks® is excited to announce the launch of its newest snacking innovation: Pipcorn Fries. This highly anticipated addition to the Pipcorn product family, which includes three distinct flavors—Fiery Cheddar Fries, Cheddar Fries, and Truffle Fries— will roll out to retailers throughout the fall.

Driven by a passion for creating snacking options that are both better-for-you and better-for-the-planet, Pipcorn Fries are made with premium, non-GMO ingredients and are gluten-free, catering to the growing demand for healthier alternatives in the snack aisle. Starting today, all the products are available for sale through www.pipsnacks.com, while their retail rollout begins in September with Fiery Cheddar Fries launching nationwide at Kroger, and both Fiery Cheddar Fries and Cheddar Fries available for sale at Meijer locations throughout the Midwest.

The development of Pipcorn Fries was inspired by a desire to take the beloved flavors of traditional snack fries and elevate them with Pipcorn’s signature heirloom corn and clean ingredients. Unlike veggie stick imitations, the result is a true extruded fry that offers the bold taste and satisfying crunch consumers crave, with a lot less of the guilt. Fiery Cheddar Fries bring a spicy kick balanced by creamy cheddar, while Cheddar Fries deliver the comforting, cheesy taste that appeals to snack lovers of all ages. Truffle Fries – which are the first ever packaged truffle fries in a bag – offer the rich flavor of the truffle trend in a gourmet option that’s perfect for those looking to indulge in something a little more special.

“We set out to capture that unmistakable crunch and flavor from everyone’s favorite snacks, but in a way that aligns with Pipcorn’s commitment to quality and sustainability,” said Joe DePetrillo, CEO of Pipcorn. “By using heirloom corn and baking our fries to perfection, we’ve created a snack that not only tastes amazing but also makes you feel a little better about what you’re eating. We’re excited to share these new fries with our customers and can’t wait to see how they enjoy them.”

Pipcorn has consistently pushed the boundaries of innovation in the snack industry, and the introduction of Pipcorn Fries further only enhances the brand’s reputation for delivering tasty, high-quality products. These new products combine nostalgic flavors with a commitment to quality and sustainability, providing a unique option for health-conscious consumers.

About PIPCORN HEIRLOOM SNACKS®

PIPCORN HEIRLOOM SNACKS® is a better-for-you, salty snack brand made with heirloom corn; simple, real ingredients that are whole grain, gluten-free, and Non-GMO Project Verified. Pipcorn was founded in 2012 by Jeff Martin, his sister Jen Martin and his wife, Teresa Tsou and became a Shark Tank success story when backed by Barbara Corcoran in 2015. Pipcorn was crowned as one of “Oprah’s Favorite Things” three times and is beloved by celebrities, families, and on-the-go snackers. Pipcorn is available at retailers including Whole Foods Market, Target, Sprouts, Kroger, Thrive Market, Misfits Market, The Giant Company, The Fresh Market, Meijer and more.

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