Startup CPG Newswire:
Pikete: Artist-Founded Sauce Brand Launches with First Two Flavors

PRESS RELEASE — NEWS PROVIDED BY Calixto Bravo for Pikete

ORLANDO, FL (SEPTEMBER 2025) — Pikete, a new small-batch sauce brand, has officially launched with two flavors: Fuego Fresca, a habanero and passionfruit hot sauce with a citrus-forward profile, and Piña Pa’ Las Niñas, a piña colada-inspired habanero hot sauce featuring coconut and pineapple.

Founded by Latin artist and entrepreneur LA EQUIS, Pikete reflects a growing movement of creator-owned consumer packaged goods, where musicians and artists extend their cultural work into food and lifestyle products. The brand is debuting through direct-to-consumer channels and its first retail placement at Noun Coffee in Los Angeles.

“Food and music both have a way of bringing people together,” said LA EQUIS. “With Pikete, the goal is to create sauces that are rooted in heritage and also expand the ways fans can support my work as an artist.”

The launch marks the beginning of Pikete’s entry into the CPG space, starting with small-batch production and a focus on community-driven awareness through direct-to-fan and digital channels.

About Pikete

Pikete is a creator-founded sauce brand specializing in small-batch hot sauces inspired by Puerto Rican and Cuban heritage. Launched in 2025 by Latin artist LA EQUIS, Pikete’s first products, Fuego Fresca and Piña Pa’ Las Niñas, highlight bold tropical flavors crafted for everyday use.

The brand blends culture and creativity, offering fans and consumers a new way to connect with the artist’s vision outside of music.

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