Startup CPG Newswire:
Petaluma Introduces Whole Food Mixer: Affordable, Plant-Based Fresh Food Alternative Without Refrigeration 

PRESS RELEASE — NEWS PROVIDED BY Caroline Buck for Petaluma

OAKLAND, CA (JUNE 2025) – Petaluma, a leader in plant-based dog nutrition, announces the launch of its new Whole Food Mixer, a dehydrated, just-add-water dog food that makes fresh food nutrition more affordable, convenient, and sustainable for pet parents. The shelf-stable formula features nutrient-dense ingredients like organic kale, spinach, and antioxidant-rich fruits that typically degrade with heat processing used in traditional dry foods. Unlike conventional meal toppers limited to 10% of a dog’s daily calories, this complete formula can be used at any ratio—from light topper to complete meal—while maintaining nutritional balance.

Expert Formulation by Leading Veterinary Nutritionist
The Whole Food Mixer was formulated by Dr. Sarah Dodd, BVSc., PhD, DECVCN, a board-certified veterinary nutritionist and pioneer in plant-based companion animal nutrition. Dr. Dodd has formulated hundreds of therapeutic diets as well as commercial plant-based products.

“Most commercial toppers are formulated to provide only up to 10% of a dog’s total calories. If you add more than the recommended allowance, it could lead to nutritional imbalance,” explains Dr. Dodd. “We’ve created something entirely different—a product that maintains complete nutritional integrity regardless of how much you use.”

Premium Organic Ingredients with Ultimate Versatility
The Whole Food Mixer contains 67% certified organic ingredients, emphasizing nutrient-dense leafy greens that retain maximum nutritional value through gentle dehydration. The blend includes organic kale, spinach, and cranberries among other ingredients, combined with human-grade organic textured soy protein that provides a complete amino acid profile for optimal canine nutrition.

Pet parents can use it as a topper with existing food, serve it as a complete meal replacement, or mix it with homemade dog food. For those already feeding Petaluma’s baked dog food, the Whole Food Mixer serves as an ideal complement.

“When you buy fresh or frozen dog food, you’re essentially paying premium prices to ship water to your door—water that takes up valuable freezer space,” says Caroline Buck, co-founder of Petaluma. “Pet parents get fresh-food quality nutrition at canned food prices by simply adding water at home.”

Meeting Market Demand
The pet food industry has seen explosive growth in the fresh food segment, driving unprecedented demand for human-grade animal protein and increased reliance on factory farming. Beyond this environmental burden, fresh food solutions require cold storage and major price premiums. The Whole Food Mixer addresses these challenges with sustainable plant-based ingredients and shelf-stable convenience.

About Petaluma

Petaluma creates science-backed dog food that prioritizes both canine health and environmental sustainability. The company’s veterinarian-developed formulas use organic, plant-based ingredients with gentler processing methods to preserve flavor and nutritional value. By removing factory-farmed animal products, Petaluma cuts greenhouse gas emissions by 75% while supporting a more compassionate food system for humans and animals. Petaluma makes it simple for pet parents to choose nutrition that’s better for their dogs and the planet. The company is a Certified B Corporation and public benefit corporation (PBC). Learn more at www.feedpetaluma.com.

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