Startup CPG Newswire:
Nooish Launches Seasonal Food Discovery Box Subscription Celebrating Jewish Culture and Cuisine

PRESS RELEASE — NEWS PROVIDED BY Sarah Nathan for NOOISH

CHICAGO, IL (SEPTEMBER 2025) NOOISH, a brand creating modern Jewish food products, today announced the launch of its Food Discovery Box Club, a quarterly program designed to celebrate Jewish culture through food while supporting Jewish entrepreneurs and their allies.

Celebrating Tradition with Modern Discovery
The NOOISH Food Discovery Box transforms the traditional Jewish calendar year into an exciting culinary journey. Each seasonal box is carefully timed to arrive before major Jewish holidays – Rosh Hashanah, Hanukkah, Purim, and Passover – creating meaningful moments for celebration and discovery.

“We believe food is one of the most powerful ways to connect with culture and community,” said Sarah Nathan, Founder of Nooish. “Our Discovery Box breaks down barriers and invites everyone – regardless of background – to explore the rich traditions of Jewish cuisine while supporting incredible entrepreneurs.”

What Makes Each Box Special

Every quarterly delivery includes:

*Four NOOISH Instant Matzo Ball Soups
*Carefully curated products from Jewish-owned businesses and kosher-certified brands
*Early access to new NOOISH product releases
*Exclusive items available only to subscribers
*Special discount codes for partner brands
*Surprise elements that enhance the unboxing experience

Supporting Jewish Entrepreneurship
The subscription service goes beyond just delivering food – it creates a platform for Jewish entrepreneurs and allied businesses to reach new audiences. Each box showcases emerging and established brands, helping subscribers discover their next favorite products while building community connections.

Designed for Modern Food Explorers
The Discovery Box appeals to multiple audiences:

*Food enthusiasts seeking unique, high-quality products
*Gift-givers looking for meaningful seasonal presents
*Early adopters who enjoy discovering innovative food items
*Families wanting to enhance their holiday celebrations with authentic flavors

“There is no gatekeeping here,” emphasizes NOOISH. “You don’t need to be Jewish to enjoy and support this celebration of culture through food.”

Subscription Details
The Nooish Food Discovery Box operates on a Jewish calendar year cycle, delivering four boxes annually with shipping included. Each box arrives perfectly timed for holiday preparation, allowing subscribers to enhance their celebrations with authentic, thoughtfully selected products.

About NOOISH

NOOISH is a modern Jewish comfort food brand creating community connection and joy through food. Their flagship product is the world’s first ever instant matzo ball soup-just add water.

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