Startup CPG Newswire:
Narra® Now Available in Whole Foods Market — Launches Exclusive Ube Vanilla Latte
PRESS RELEASE — NEWS PROVIDED BY Victoria Reyes Jin for Narra
LOS ANGELES, CA (SEP 2025) — Narra®, the Asian-inspired oat milk latte brand, announces its expanded retail presence in every Whole Foods Market location across Southern California, Arizona, Nevada, and Hawaii. To celebrate this milestone, Narra is debuting a brand-new flavor — Ube Vanilla Latte — available exclusively at Whole Foods and on Amazon.
This expansion significantly enhances accessibility in key markets and underscores the brand’s trajectory toward national prominence. “Securing shelf space in this Whole Foods Market region is a significant milestone for our team,” said Co-Founder Victoria Reyes Jin. “By stepping into every Whole Foods in these states, we’re creating more opportunities for people to experience what it means to sip thoughtfully.”
The Ube Vanilla Latte is crafted with organic oat milk, real ube (purple yam) from the Philippines, premium Jasmine tea, and a touch of vanilla for a smooth, creamy, and vibrant experience.
“As proud Filipino immigrant siblings, it felt only right that ube would be the first new flavor we launched after our debut line,” said Co-Founder Miguel Reyes. “Ube isn’t just a trend — it’s a flavor that represents heritage, joy, and community. We paired its nutty, vanilla notes with oat milk to create a creamy, dreamy decaf latte to win your day.”
Narra’s distinctive flavor portfolio — now including Strawberry Matcha, Roasted Oolong, Black Milk Tea, and Ube Vanilla Latte — is built around clean, plant-based ingredients with intention behind every sip.
About Narra®
Narra® reimagines the daily “siptual” with its line of Oat Milk Lattes powered by premium tea for smooth, balanced energy without the jitters. Inspired by Asian flavors and traditions, Narra sets a new standard for better-for-you caffeinated beverages: no artificial ingredients, no refined sugar, non-GMO, vegan, and dairy-free.
Narra has been recognized as a NEXTY Award finalist for Best RTD Coffee & Tea at Natural Products Expo West 2025 and named Best Caffeinated Beverage by The Skimm’s Good For You Awards 2024.
Find Narra at www.drinknarra.com or follow along @drinknarra. For inquiries, reach out at info@drinknarra.com — the team would love to hear from you.
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