Startup CPG Newswire:
Michele’s Granola and Spicewalla Collaborate on Banana Bread Granola

PRESS RELEASE — NEWS PROVIDED BY Lauren Shafer for Michele’s Granola

Timonium, MD (December 4, 2024) – Today, scratch bakery Michele’s Granola and spice maker Spicewalla launch Michele’s Limited Edition Banana Bread Granola, their collaborative nostalgic recipe featuring Spicewalla’s premium cardamom and cinnamon, and Michele’s signature golden, chunky granola clusters.

Michele’s Granola invited Spicewalla to partner on a limited time offering, and the collaboration was well underway when Hurricane Helene devastated Asheville, NC, in September. The storm caused significant flood damage to the facility where Spicewalla roasts, grinds and hand-packs its spices and blends. The disaster forced a month-long closure, but remarkably, no inventory was damaged and Spicewalla fully recovered its operations by mid-November.

The resulting collaboration between Spicewalla and Michele’s Granola is a warmly spiced granola that evokes feelings of comfort and home. Every batch of Banana Bread Granola is handmade with natural and organic ingredients and real bananas, not banana “flavor.”

This collaboration also supports Bountiful Cities, an Asheville-based urban agricultural resource focused on local food security: 1% of all sales will be donated to the nonprofit to rebuild and strengthen the community in the wake of Hurricane Helene.

Alyse Baca, Culinary Director of Spicewalla, says, “As we’re recovering from the effects of Hurricane Helene, we’re grateful to be able to continue our work and partner with brands like Michele’s Granola who share our ethos not just in making quality food, but in giving back to the community.” Michele’s Granola Marketing Director Lauren Shafer shared, “When we first conceiving of this recipe, Spicewalla was the only spice maker we wanted to partner with. Meeting the Spicewalla team and seeing their resilience confirmed the people behind the brand are as exceptional as the products they make.”

Michele’s Banana Bread Granola is available for a limited time exclusively at michelesgranola.com and in Spicewalla’s retail shops in Asheville, NC, and Charleston, SC.

About Michele’s Granola

Since 2006, Michele’s Granola has been dedicated to making granola by hand, from scratch, with natural and organic GMO-free ingredients. With a team of 90 employees, the company produces more than 40,000 pounds of granola and muesli weekly, plus a line of granola butter, all of which is distributed to more than 5,500 retailers and food service facilities across the country. Michele’s Granola is committed to improving nutrition and supporting local food entrepreneurship by donating 1% of sales to non-profits with a food-based mission.

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