Startup CPG Newswire:
Meet the Founders Turning Hydration into Emotional Wellness

PRESS RELEASE — NEWS PROVIDED BY Lauren Palmer for Mirth Water

LA JOLLA, CA (JANUARY 2026) — With roots in clinical health, design innovation, and the A-Frame Venture Studio, Amber Brandner and Bradley Harris are delivering hydration through their functional beverage startup, Mirth Water, a clean-label, electrolyte-infused juice designed to support emotional as well as physical well-being.

Amber, a registered nurse, brings patient care and human-centered design to Mirth’s wellness-first philosophy. Her clinical experience shaped a belief that hydration influences not only physical health but emotional resilience.

Brad, an entrepreneur and creative strategist, has built purpose-led brands through A-Frame that bridge culture, storytelling, and social impact. Together, they aim to connect hydration with emotional resilience. Amber explains:

“Hydration isn’t just physical, it’s emotional. When your body is properly nourished, your mood, focus, and resilience all improve. That’s why we built Mirth.”

At a time of record stress and burnout, Mirth positions hydration as a simple, science-backed tool for emotional well-being. The founders first noticed Mirth’s impact at Erewhon Market, where customers described an immediate emotional connection. Brad recalls:

“Parents told us, ‘It turns my kids’ heads every time.’ That moment showed Mirth’s real emotional resonance, connecting across generations like few beverages do. We wanted something nostalgic and fun, made with integrity, without neon sugar water or artificial ingredients.”

They reformulated the beverage from the ground up, using 100% organic fruit juice and partnering with Buoy Hydration for clinically backed electrolytes and trace minerals. University of Pittsburgh research shows Buoy provides up to 64% better hydration than water alone, supporting both physical and emotional wellness. Amber adds:

“Dehydration affects mood, energy, and mental clarity. We wanted a drink that hydrates deeply without compromise, no added sugar, no synthetic additives, just real fruit, real minerals, and real connection.”

Mirth, meaning joy or delight, represents one emotion within a broader spectrum. Amber notes:

“Emotional wellness means acknowledging the full range of human experience. Proper nourishment helps you move through stress, joy, overwhelm, or peace.”

Looking ahead, Brad and Amber see Mirth as part of a movement toward mindful living and emotional connection. Brad says:

“When you care for your body, you’re caring for your emotional health too. Hydration and feelings are connected, and that connection changes everything.”

Mirth is part of a new wave of beverage innovation, blending real nourishment with design that helps people feel more connected, present, and human.

About Mirth Water

At Mirth, we believe that emotional well-being and physical health go hand in hand. That’s why every can is designed to support both—from the ingredients inside to the feelings they spark outside.

Whether you’re 7 or 70, emotional health matters. So does hydration. Mirth is here for both.

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