Startup CPG Newswire:
Latino snack company launches MOSA organic chip line inspired by classic Mexican street snacks

PRESS RELEASE — NEWS PROVIDED BY Victor Macias for Santana Snacks

SANTA ANA, CA (February 25, 2025) — Latino-owned snack company Santana Snacks is proud to announce the launch of its first line of USDA-certified organic corn chips, inspired by nostalgic Mexican street snacks and flavors. Santana Snacks is on a mission to promote wellness and nutrition within the Hispanic community and the general U.S. by providing better-for-you food options that nourish the body, bring joy to the soul and celebrate heritage, one bite at a time.

Made with just three simple ingredients, Sea Salt is the first flavor to be produced from Santana Snacks’ better-for-you Mexican snack line. Unlike many leading tortilla chip brands, Santana Snacks is crafted using only premium ingredients, such as non-GMO, organic stone-ground yellow corn, organic sunflower oil, and organic sea salt. Santana Snacks Sea Salt corn chips are made to accommodate different dietary restrictions and are gluten-free, vegan, and dairy-free.

“The market for clean, better-for-you Latino snacks is very limited. A lot of the antojitos (snacks) we grew up with are packed with junk, and the truth is, it’s hurting us. That’s why it was important for me to create a ready-to-eat, packaged snack made with organic ingredients and all-natural, nostalgic Hispanic flavors,” says Victor Macias, CEO and founder of Santana Snacks.

Santana Snacks is on a mission to inspire health and wellness within the Latino community by creating premium, accessible snacks made with clean, organic ingredients, authentic flavors, and mucho amor. Research shows that Latino children are 1.2 times more likely to be obese than non-Hispanic white children. Additionally, Hispanic adults have the second-highest rates of obesity, affecting 45.6% of individuals, according to the Centers for Disease Control and Prevention. By removing the high levels of sodium, sugars, and chemicals traditionally found in big-brand Latino snacks, Santana Snacks provides a health-forward choice for families wishing to eat better without sacrificing the flavors that are core to their cultural identity.

About Santana Snacks

Founded in 2023 by Shark Tank alum and entrepreneur Victor Macias, Santana Snacks is a premium Latino snack brand that delivers all-natural snack foods inspired by nostalgic Hispanic flavors. From the smell of abuelita’s arroz con leche to the sweet, sour, and spicy flavors of our favorite childhood antojitos, Santana Snacks creates clean alternatives to traditional Mexican snacks, made with organic ingredients, authentic flavors, and mucho amor.

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