Startup CPG Newswire:
Jinx Launches New Biscuit & Layer Treats

PRESS RELEASE — NEWS PROVIDED BY Michael Kim for Jinx

LOS ANGELES, CA (2025) — Jinx, the premium dog food company dedicated to providing high-quality nutrition for all dogs, is delighted to announce the official launch of an exciting new suite of dog treat offerings. This expanded lineup aims to bring new flavors and formats to discerning pet parents nationwide.

The new treats include Chicken & Bacon Layers, Beef & Cheese Layers, Salmon & Bone Broth Biscuits, and Beef & Bone Broth Mini Biscuits. The unique “Layers” treats feature two distinct flavor profiles in one, offering a mouthwatering experience. The Beef & Bone Broth Mini Biscuits are perfectly bite-sized for small dogs or as effective training rewards, utilizing Jinx’s novel biscuit formula. Rounding out the collection is the Salmon & Bone Broth Biscuit, bringing Jinx’s best-selling protein into a crunchy and savory format.

Consistent with Jinx’s unwavering commitment to quality, all new offerings are Made in the USA, crafted with high-quality protein sources, and contain no corn, soy, wheat, or artificial ingredients.

Jinx was founded on the belief that happier, healthier dogs begin with superior nutrition, offering thoughtfully crafted recipes made with clean, wholesome ingredients across its product lines.

“We are so excited to introduce this new slate of treats, each designed to bring a fun and flavorful experience while also being crafted with premium ingredients,” said Kyle Banahan, President & CEO of Jinx. “At our core, we are always designing products centered on the idea that your dog is a part of your family.”

Pet parents can now find Jinx’s full collection of kibble, wet food, treats, and meal toppers at thinkjinx.com, Walmart, Chewy, Amazon, and other national retailers. For more information on Jinx and its commitment to premium pet nutrition, visit www.thinkjinx.com.

About Jinx

Jinx is a premium dog food company on a mission to make healthier dog food a reality. The company offers a range of kibble, wet food, treats, and toppers made with clean, wholesome ingredients, without any artificial preservatives, colors, or flavors. Jinx believes that better nutrition makes for happier and healthier dogs and is committed to bringing better nutrition to dogs everywhere.

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