Startup CPG Newswire:
Hook & Arrow Spicier Sauerkraut & Mustard Hot Sauce Featured on Season 27 of Hot Ones

PRESS RELEASE — NEWS PROVIDED BY Henry Dziekan for Hook & Arrow

BRANFORD, CT (MAY 2025) – Hook & Arrow, a small-batch hot sauce company founded by brothers Henry and Sam Dziekan in Branford, Connecticut, announces that their newest release, Spicier Sauerkraut & Mustard, will be featured on Season 27 of the YouTube series Hot Ones—the hit interview show where host Sean Evans challenges celebrities to answer questions while eating progressively spicier chicken wings.

The sauce is a bolder version of Hook & Arrow’s original Sauerkraut & Mustard recipe, made with fermented sauerkraut, spicy brown mustard, pickled jalapeños, and green habaneros. Developed specifically for the show, it delivers tang, heat, and balance in every bite.

“We are thrilled for this opportunity. To be featured on Hot Ones is a big moment for any small hot sauce brand,” said co-founder Henry Dziekan. “But what makes this especially meaningful for us is that the sauce they chose is inspired by the familiar flavors of our Polish roots.”

Season 27 of Hot Ones runs through August, with new episodes released every Thursday on YouTube. Spicier Sauerkraut & Mustard is available exclusively through Heatonist during the season.

Hook & Arrow donates a portion of sales to conservation efforts that protect public lands, waterways, and wildlife—reinforcing the brand’s mission to make products with purpose.

The full Hook & Arrow lineup is available at hookandarrow.co and select retailers. To learn more follow @hookandarrow.co on Instagram.

About Hook & Arrow

Hook & Arrow is a small-batch hot sauce company founded by brothers Henry and Sam Dziekan in Branford, Connecticut. What began as a backyard project has grown into a brand known for clean, bold flavor. Each sauce is made with high-quality, natural ingredients and no artificial thickeners or preservatives—crafted to complement meals whether you’re at home or around the campfire.

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