Startup CPG Newswire:
HOLD THE PICKLE Shake-On Seasonings and Dips Launches Single-Serving Dip Pouches and Expands Flavor Options for Pickle Fans

PRESS RELEASE — NEWS PROVIDED BY Susie Donohue for Hold The Pickle

LONG ISLAND, NY (APRIL 2025) – No Pickle? No Problem! Hold The Pickle, a Long Island-based brand founded by Susie Donohue, a New York public school teacher, is excited to announce the launch of its new one-ounce single-serving dip pouches, expanding its lineup of kosher, vegan, non-GMO, and gluten-free pickle-flavored shake-on seasonings. Designed for those who want the taste of pickles without the mess, Hold The Pickle offers a convenient way to add bold, tangy flavor to a wide range of foods and beverages. Susie shares, “Hold The Pickle was created to offer real pickle flavor to foods without the mess or artificial ingredients. We are stoked to be a part of the Startup CPG community alongside products that deliver clean, bold taste and practical solutions for everyday eating.”

The new single-serving dip pouches feature the brand’s original OG seasoning blend, making it easy to create a pickle-flavored dip by mixing one pouch with a pint of sour cream or Greek yogurt. This format is ideal for gatherings, on-the-go snacking, or anyone looking for a quick and easy way to enjoy pickle flavor.

Hold The Pickle’s current product range includes:
– Hold The Pickle OG: The classic dill pickle seasoning, crafted for versatility across snacks and meals.
– Hold The Pickle Spicy: A blend with jalapeño for those who prefer a bit of heat.
– Hold The Pickle TexMex: A southwest-inspired option combining chili peppers and dill pickle notes.
– NEW Single-Serving Dip Pouches: Convenient 1-ounce packs for easy dip preparation.

All products are made with clean, all-natural ingredients and are available in 8 oz PET jars, as well as 5 and 25 pound bulk sizes for food service. The brand is already present in select supermarkets and is expanding its reach through a partnership with POD Foods.

Hold The Pickle was created to solve a simple problem: how to enjoy pickle flavor without the hassle of real pickles. The seasonings can be sprinkled on popcorn, salads, sandwiches, vegetables, pizza, chips, tacos, bloody marys and more, or mixed into ketchup for a quick flavor boost!

As a member of the Startup CPG community, Hold The Pickle is committed to supporting a better food system and connecting with other emerging brands and industry experts. For more information, connect with founder Susie through Startup CPG’s Slack community or send an email to susie@holdthepickle.com. She would be dill-ighted to hear from you!

About Hold The Pickle

Hold The Pickle is shaking up the way pickle lovers enjoy their favorite flavor—without the mess or sogginess of real pickles. Founded by a New York public school teacher, this woman-owned brand offers all-natural, kosher, vegan, non-GMO, and gluten-free pickle seasonings. Since launching in October 2023, Hold The Pickle has made it easy to add bold pickle taste to snacks, salads, sandwiches,beverages and more.The brand’s playful name sparks conversation and never fails to dill-iver a smile. With a growing fan base, strong Amazon campaigns, and partnerships with a supermarket chain and POD Foods, Hold The Pickle is expanding into new markets.”No pickle? No problem!”

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.