Startup CPG Newswire:
GoodOnya Unveils Branding & Packaging Refresh

PRESS RELEASE — NEWS PROVIDED BY Alex Neel for GoodOnya Organic Hydration

MINNEAPOLIS, MN (March 2025) – Bolder, brighter, and balanced designs enter the hydration industry as GoodOnya releases a fresh brand and product packaging, available today across all channels. Merging simple yet expressive elements, GoodOnya’s refreshed take comes to life in all areas of the consumer experience – packaging, website, social media – carving out an organic presence on shelves and beyond.

“As a dad of two little girls, my wife and I were constantly searching for simple, healthy alternatives to hydration that our entire family could enjoy with peace of mind,” says CEO, Matthew Jung. “When we joined the GoodOnya family, it was important that we brought to life a brand that we, as parents, would happily serve to the kids, but also packaging that our girls would be excited to pull out of the pantry each morning.”

Shaking up a notoriously clinical design perspective in the industry, GoodOnya’s updated branding pays homage to its natural, organic roots and philosophy, but incorporates punchy personality that will bolster the brand’s continued growth into consumer and retail channels. Customers can anticipate playful iconography paired with bold colors, created to bring an enticing burst of brightness to their daily routines.

GoodOnya enlisted Minneapolis-based design studio, Buddy-Buddy, to bring the newest brand expression to life – understanding the desire for packaging that felt as refreshing as the product inside. The firm sought to strengthen the opportunity for brand storytelling through illustrative elements like oversized, vibrant lemons, breaking the status quo for hydration mixes with playful demeanor designed to delight the customer.

“Our electrolyte mix, Organic Hydration, doesn’t contain any colors, dyes, or artificial flavorings; it’s a really natural approach to daily hydration, and we’re so thrilled to share a new brand identity that has a lot of heart and tells a larger story to the consumer,” says Jung.

GoodOnya’s refreshed look can be found online now at goodonyaorganic.com, Amazon, and Thrive Market.

About GoodOnya Organic Hydration™

GoodOnya Organic Hydration™ electrolyte drink mix is a powdered blend of real fruit, electrolytes, and mineral-rich pink Himalayan salt that you mix with water for a refreshing source of daily hydration. Its light lemonade taste, good source of magnesium, and only 1g of sugar make it a must-have addition to daily hydration routines. With trace minerals, a good source of magnesium, and great flavor, Organic Hydration is agreeable for most to consume multiple times a day.

The company believes that everyone deserves to feel good from the ground up and strives to source the highest quality, organic ingredients from nature to deliver a more trustworthy source of hydration.

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