Startup CPG Newswire:
FigBrew Announces Availability Of Their Beanless Coffee Supplement In Biodegradable Pour-Over Sachets

PRESS RELEASE — NEWS PROVIDED BY Marianne Whitehead for FigBrew

Huntsville, AL, July 17, 2024 – FigBrew has launched their beanless coffee supplement in biodegradable pour-over bags. Packaged in sachets designed to attach over a mug with expanding paper ears, brewing requires only hot water. Ideal for hiking, camping, or travel, each sachet contains the precise amount of beanless coffee to kickstart your day. The launch features two popular flavors: Superfood Coffee Alternative – caffeine-free pure roasted fig, and Mellow Mix – a 50/50 half-caff blend of fig and Arabica coffee. Fully caffeinated versions are also available for an extra energy boost. These pour-over sachets, which have the smallest environmental footprint of any brewing technique, complement FigBrew’s existing recyclable packaging options of bags, tins, and single-serve pods.

FigBrew products boast 1/8th the water footprint and 1/13th the carbon footprint compared to traditional coffee, demonstrating that sustainability doesn’t compromise on taste. Made from upcycled organic figs, they are also cost-effective, priced at 1/3rd the cost per serving of coffee. “Using upcycled raw goods shouldn’t lead to a more expensive product than coffee,” says Co-founder and CEO Andy Whitehead. “Our coffee replacement tastes as good as or better than coffee, benefiting both the environment and consumers. While we’ve achieved our initial goals, our work is far from over.”

FigBrew’s R&D team continually optimizes the beanless coffee culture, believing that maintaining coffee drinkers’ preferences is key to sustainability. Their unique positioning allows their supplement to be mixed with traditional ground coffee in any ratio, enhancing health, sustainability, and flavor.

Blending FigBrew’s beanless coffee supplement with traditional ground coffee supports coffee shops by broadening their customer base and easing supply-chain issues as climate change, deforestation, and disease impact coffee production. “This was a minor selling point when we introduced our arabica coffee plus beanless-coffee blend three years ago but has proven prophetic,” Whitehead notes.

The health benefits of figs drive FigBrew’s success. Classified as superfruits, figs have been consumed for health and athletic performance since ancient Greek times. Part of a Mediterranean diet, figs are sustainably grown by workers who earn an honest wage. Figs are alkaline, caffeine-free, and rich in antioxidants, vitamins, and minerals.

About FigBrew: FigBrew enriches the coffee culture with healthy, delicious, sustainable fig. All products are organic, made with minimal ingredients, and available for wholesale or retail orders. For more information, visit www.figbrew.com.

About FigBrew

FigBrew, based in Huntsville, Alabama, is revolutionizing the coffee experience with its
innovative, sustainable, and health-focused products. Its products offers a unique range of beanless coffee supplements and alternatives made from organic upcycled figs, providing a delicious and eco-friendly option for coffee enthusiasts. Since product launch in 2021, FigBrew has garnered significant recognition, including features in the Boston Globe, Forbes, and Food Network Magazine, as well as multiple awards at major coffee festivals. FigBrew continues to innovate a sustainable coffee culture making it easier for consumers to enjoy their favorite brew while supporting the planet.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.