Startup CPG Newswire:
CoreWellness Just Took the First Major Step To End Peanut Allergies

PRESS RELEASE — NEWS PROVIDED BY Bryant Williams for Hardcore Peanut Butter

MINNEAPOLIS, MN (NOVEMBER 2025) — Over 6.1 million Americans live with peanut allergies — a condition that limits access to one of nature’s most powerful and affordable sources of protein.

But that may soon change.

CoreWellness Company, creator of Hardcore Peanut Butter, has partnered with AgriNetica, a division of BetterSeeds, to bring the world’s first allergen-less peanut to market. Together, they’re taking a monumental step toward redefining the future of food, creating a safer, more inclusive, and more sustainable peanut for everyone.

“We believe this is more than a food innovation; this is a cultural & lifestyle shift,” said Bryant Williams, Founder & CEO of CoreWellness Company. “Our partnership with Agrinetica represents a historic opportunity to make peanuts safe, nutritious, and accessible for everyone, while staying true to our commitment of making foods that are on trend with consumer demands.”

Through using advanced genome editing, powered by BetterSeeds’ proprietary technology, AgriNetica’s allergen-less peanut drastically reduces allergens while preserving nutrition, taste, and versatility. CoreWellness will commercialize this breakthrough under a new brand called Nurtured Nuts, expected to debut following FDA review next year.

“We are thrilled to partner with Corewellness to commercialize this life-changing technology. This confirms our vision that BetterSeeds’ 2nd-generation CRISPR technology is the powerful key to solving agriculture’s biggest problems. We are not just editing genes — we are unlocking the safe, full potential of the peanut for every global consumer,” says Ido Margalit, Founder & CEO of BetterSeeds, the owner of AgriNetica.

Once approved, Nurtured Nuts will set a new standard for allergen-friendly innovation in the food industry, opening the door to future extensions including protein bars, peanut butter cups, powders, and snacks.

The company continues to expand its ecosystem through strategic partnerships. CoreWellness is working closely with BrandVault360 to scale its retail and brand presence and has received early support from investors such as The BFM Fund and the Oregon Growth Fund via Loon Creek Capital.

“I want to take a moment to thank our early investors who believed in this vision before anyone else,” Williams added. “Their confidence and commitment have helped us reach this important milestone, and we are just getting started.”

For additional questions, interviews, or media inquiries, please contact:

Daniella Frankel

Email: Support@HardcorePB.com

About CoreWellness Company

CoreWellness Company, headquartered in Minneapolis, is a food innovation company dedicated to building healthier, safer, and more inclusive products. Its flagship brand, Hardcore Peanut Butter, is made with superfood ingredients like blueberries, coconut oil, and agave—delivering clean-label, protein-packed spreads with no chemicals, no preservatives, and no shortcuts. CoreWellness is now leading the charge to commercialize allergen-safe peanut technology with its upcoming brand, Nurtured Nuts.

About AgriNetica

AgriNetica, the USA-based division of the leading plant genetics biotech company BetterSeeds, is transforming the global peanut industry with its revolutionary Super-Peanut. Harnessing BetterSeeds’s proprietary 2nd-generation CRISPR gene-editing technology and an extensive 140+ patent portfolio, AgriNetica delivers non-GMO solutions to critical market challenges. The Super-Peanut is engineered to drastically reduce allergens, improve its fatty acid composition, and boost climate resiliency, bringing the peanut industry the robust innovations it urgently requires.

Daniella Frankel

Corewellness Company

+1 507-441-0811

About Hardcore Peanut Butter

CoreWellness Company, headquartered in Minneapolis, is a food innovation company

dedicated to building healthier, safer, and more inclusive products. Its flagship brand, Hardcore Peanut Butter, is made with superfood ingredients like blueberries, coconut oil, and agave—delivering clean-label, protein-packed spreads with no chemicals, no preservatives, and

no shortcuts. CoreWellness is now leading the charge to commercialize allergen-safe peanut

technology with its upcoming brand, Nurtured Nuts.

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