Startup CPG Newswire:
Chifles, America’s #1 Plantain Chip, Expands into More Than 2,200 Kroger Stores Nationwide

PRESS RELEASE — NEWS PROVIDED BY Tina Caballero for Chifles

MIAMI, FL (OCTOBER 2025) — Chifles, America’s #1 plantain chip brand and one of the first Hispanic snacks introduced to the U.S. market, announced today that its Original Plantain Strips 12 oz. are now available in more than 2,200 Kroger stores nationwide. The expansion marks a significant milestone for the family-owned company with over 60 years of history and underscores the growing demand for multicultural and better-for-you snacks in mainstream grocery aisles. Chifles products are now available in more than 15,000 points of sale across the United States.

According to Circana, the U.S. salty snack category is a massive $30+ billion industry that has held steady in recent years. Within it, plantain chips stand out as one of the fastest-growing segments, expanding more than 50% over the past three years with continued double-digit growth forecast. At the center of this surge is Chifles — America’s #1 plantain chip brand and longtime category leader — which captures roughly a quarter of U.S. plantain chip sales and continues to outpace category growth.

“This expansion into Kroger is more than distribution — it’s about sharing our family’s heritage and flavors with households across America,” said Tony Rivas Jr., President of Chifles. “For over 60 years, Chifles has been part of Hispanic kitchens. Today, we’re proud to see plantain chips step into the mainstream salty snack aisle as a reflection of both cultural pride and consumer demand.”

With Hispanic Heritage Month as the backdrop, the announcement highlights the powerful role Hispanic-owned brands play in shaping America’s food culture.

Chifles plantain chips are made from hand-selected green plantains, thinly sliced and kettle-cooked to a crisp finish. Made from farm to chip in 24 hours for freshness, the brand continues to honor its original recipes while adapting to modern tastes, offering a snack that is both authentic and accessible to today’s shopper.

“We see plantain chips as the next big salty snack,” Rivas added. “They’re naturally gluten-free, versatile, and they resonate with today’s consumers who are seeking authenticity and better-for-you choices.”

About Chifles

Founded in Tampa, Florida, more than six decades ago, Chifles is a proud family-owned snack company that pioneered plantain chips in the U.S. market. Rooted in Hispanic heritage and tradition, Chifles has grown from a small local favorite into the nation’s #1 plantain chip brand, available in more than 15,000 points of sale across the country. Today, the company continues to lead the category by delivering authentic flavors, fresh-from-the-farm quality, and innovative products that bring people together through the joy of snacking. Learn more at www.chifleschips.com.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.