Startup CPG Newswire:
BRINKLEY’S FOODS Launches Good Flippin’ Pancakes at Erewhon Market

PRESS RELEASE — NEWS PROVIDED BY Memma Warfield for Brinkley’s Foods

MEMPHIS, TN (JULY 2025) – Brinkley’s Foods, a Memphis-based, female-founded company dedicated to crafting pure, wholesome, and convenient foods, is thrilled to announce the launch of its flagship product, Good Flippin’ Pancakes, at all Erewhon Market locations across Los Angeles County.

Co-founded by Brinkley Erb and her sister Connell, Brinkley’s Foods emerged from a personal journey to find clean, allergy-friendly foods. After being diagnosed with egg and dairy allergies, Brinkley developed a recipe that became a hit with her yoga clients. This led to the creation of Good Flippin’ Pancakes, made from just four natural ingredients: bananas, oats, cinnamon, and a pinch of sea salt. These plant-based, dairy-free pancakes are free from any added sugars and artificial preservatives, offering a wholesome breakfast option that doesn’t compromise on taste.

Erewhon is an independent, family-owned Certified B Corp and Certified Organic Retailer with 10 locations across Southern California. Since 1968, Erewhon has been providing organic, ethically-sourced foods to the communities it serves. It’s committed to sourcing healthy, nutrient-dense products, backing local growers and brands, and supporting the environment. Recognized for its uncompromising quality standards and customer service, Erewhon sustains a community centered in caring, curiosity, and positive change. For more information, visit erewhon.com.

Good Flippin’ Pancakes are now available in the frozen section of all Erewhon Market locations. For more information about Brinkley’s Foods and its products, visit brinkleysfoods.com.

About Brinkley’s Foods

Our journey traces back to 2015, the year Brinkley faced a personal food crisis. Confronted with numerous food allergies, she embarked on a mission to scrutinize every label and ingredient list at the store. What she discovered was a startling prevalence of sugar, ultra-processed ingredients, and misleading “healthy” claims – even in products marketed as “natural.” She set out to craft the kind of nourishing, honest-to-goodness food she struggled to find on store shelves. Our pancakes are remarkably crispy on the outside and unbelievably fluffy on the inside. Made from just four to five ingredients – and free from added sugar and dairy, they’re a testament to the power of simplicity.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.